How popular isCriteo in search?
In August 2026, there were an estimated 41.4K branded searches for Criteo worldwide which is down 32.6% over the last 11 months. Criteo holds 36.1% estimated Share of Search among retargeting platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Taboola43.1%
Criteo36.1%- RTB House8.6%
Outbrain7.1%
AdRoll5%- Perfect Audience0.12%
Follow Criteo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which retargeting platforms compete with Criteo?
Share of Search by month for Taboola, Criteo, RTB House, Outbrain, AdRoll. The figures are in the table below the chart.
View monthly share of search table
| Month | Taboola | Criteo | RTB House | Outbrain | AdRoll | Perfect Audience |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 38.6% | 7.6% | 9.3% | 6.4% | 0.11% |
| Nov 2025 | 41.9% | 35% | 6.9% | 10.3% | 5.8% | 0.15% |
| Dec 2025 | 42% | 35% | 6.9% | 10.3% | 5.8% | 0.12% |
| Jan 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.4% | 0.16% |
| Feb 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.5% | 0.13% |
| Mar 2026 | 37.9% | 38.6% | 7.6% | 9.3% | 6.6% | 0.16% |
| Apr 2026 | 38.4% | 39.1% | 7.7% | 9.4% | 5.4% | 0.11% |
| May 2026 | 43.1% | 36% | 7.1% | 8.6% | 5.1% | 0.15% |
| Jun 2026 | 40% | 40.7% | 6.5% | 8% | 4.6% | 0.14% |
| Jul 2026 | 40% | 40.7% | 6.5% | 8% | 4.7% | 0.09% |
| Aug 2026 | 43.1% | 36.1% | 8.6% | 7.1% | 5% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.1% | 49.5K | 0% | +3.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.1% | 41.4K | -17.8% | -4.6 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 8.6% | 9.9K | +22.2% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 8.1K | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5% | 5.8K | -0.86% | +0.3 points | |
| 6, held 6th | 0.12% | 140 | +27.3% | 0 points |
1.
Taboola43.1%
Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Criteo36.1%
Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.6 points.
8.6%
Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.
4.
Outbrain7.1%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
AdRoll5%
Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share +0.3 points.
0.12%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Criteo and its closest rivals
How has branded search demand for Criteo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide decreased from 38.6% to 36.1%.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retargeting platforms worldwide peaked at 40.7% in June 2026 and was lowest at 35% in November 2025.
- Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among retargeting platforms worldwide.
How did search popularity change for retargeting platforms worldwide in August 2026?
6 changes
In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.
In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.
In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.
Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.
Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.
Where does Criteo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Display advertising platforms | 2nd of 5 | 24.5% | Show ranking |
| Programmatic advertising platforms | 2nd of 6 | 30.4% | Show ranking |
| Retail media networks | 2nd of 5 | 31.3% | Show ranking |
| Retargeting platforms | 2nd of 6 | 36.1% | Shown above |
| Retail media management platforms | 1st of 5 | 80.1% | Show ranking |
| Marketplace advertising platforms | 1st of 5 | 86.8% | Show ranking |
How is Criteo measured?
Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- criteo
- criteo retail media
- criteo.com
Do you work for Criteo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Criteo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.