Brandwave

Retail media management platforms:Which brands are most popular in search?

In August 2026, Criteo was the most searched among retail media management platforms worldwide, with an estimated 41.4K branded searches and 80.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Criteo80.1%
  2. Pacvue11%
  3. Koddi8.6%
  4. Skai0.19%
  5. Quartile0.12%

Follow retail media management platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare tools for managing and measuring advertising across retailer and marketplace media networks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retail media management platforms worldwide, by month

Share of Search by month for Criteo, Pacvue, Koddi. The figures are in the table below the chart.

View monthly share of search table
MonthCriteoPacvueKoddiSkaiQuartile
Oct 202583.1%9.3%7.4%0.19%0.09%
Nov 202581.2%11.3%7.2%0.23%0.11%
Dec 202579.9%11.1%8.6%0.21%0.16%
Jan 202681.7%9.2%8.8%0.23%0.08%
Feb 202681.6%9.2%8.8%0.31%0.16%
Mar 202679.3%13.2%7%0.25%0.19%
Apr 202681.3%11.2%7.2%0.26%0.11%
May 202680%11%8.6%0.35%0.12%
Jun 202681.4%11.1%7.2%0.21%0.11%
Jul 202683.1%9.3%7.3%0.15%0.13%
Aug 202680.1%11%8.6%0.19%0.12%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Criteo

    80.1%

    held 1st · 41.4K estimated branded searches · -17.8% vs prior month · -2.9 points

  2. 2.Pacvue

    11%

    held 2nd · 5.7K estimated branded searches · 0% vs prior month · +1.6 points

  3. 3.Koddi

    8.6%

    held 3rd · 4.4K estimated branded searches · 0% vs prior month · +1.3 points

  4. 4.Skai

    0.19%

    held 4th · 100 estimated branded searches · +11.1% vs prior month · 0 points

  5. 5.Quartile

    0.12%

    held 5th · 60 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among retail media management platforms worldwide?

In August 2026, Criteo was the most searched among retail media management platforms worldwide, with an estimated 41.4K branded searches and 80.1% estimated Share of Search within this set. Pacvue is in 2nd place, 69.2 percentage points behind at 11% Share of Search.

Global retail media management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Criteo83.1% → 80.1%83.1%Jul 202679.3%Mar 20261st
Pacvue9.3% → 11%13.2%Mar 20269.2%Feb 20262nd
Koddi7.4% → 8.6%8.8%Feb 20267%Mar 20263rd
Skai0.19%0.35%May 20260.15%Jul 20264th
Quartile0.09% → 0.12%0.19%Mar 20260.08%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide decreased from 83.1% to 80.1%.
  • Across the 11 months ending August 2026, Pacvue’s estimated Share of Search among retail media management platforms worldwide increased from 9.3% to 11%.
  • Across the 11 months ending August 2026, Koddi’s estimated Share of Search among retail media management platforms worldwide increased from 7.4% to 8.6%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among retail media management platforms worldwide peaked at 83.1% in July 2026 and was lowest at 79.3% in March 2026.
  • Across the 11 months ending August 2026, Pacvue’s estimated Share of Search among retail media management platforms worldwide peaked at 13.2% in March 2026 and was lowest at 9.2% in February 2026.
  • Across the 11 months ending August 2026, Koddi’s estimated Share of Search among retail media management platforms worldwide peaked at 8.8% in February 2026 and was lowest at 7% in March 2026.
  • Across the 11 months ending August 2026, Skai and Quartile held steady: their estimated Share of Search among retail media management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for retail media management platforms worldwide in August 2026?

  1. In August 2026, Pacvue gained estimated Share of Search among retail media management platforms worldwide, from 9.3% to 11%.

  2. In August 2026, Koddi gained estimated Share of Search among retail media management platforms worldwide, from 7.3% to 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retail media management platforms worldwide, from 83.1% to 80.1%.

  4. Estimated monthly branded searches for Skai worldwide fell 28.6% over 11 measured months, from 140 to 100 in August 2026.

  5. Estimated monthly branded searches for Quartile worldwide fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record