Brandwave

How popular isCriteo in search?

In August 2026, there were an estimated 41.4K branded searches for Criteo worldwide which is down 32.6% over the last 11 months. Criteo holds 0.97% estimated Share of Search among display advertising platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Ads96.2%
  2. The Trade Desk1.4%
  3. Amazon DSP1.3%
  4. Criteo0.97%
  5. AdRoll0.13%
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Which display advertising platforms compete with Criteo?

Criteo against display advertising platforms worldwide, by month

Share of Search by month for Google Ads, Criteo. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AdsThe Trade DeskAmazon DSPCriteoAdRoll
Oct 202594.7%1.4%2.3%1.4%0.24%
Nov 202595.9%1.2%1.5%1.2%0.2%
Dec 202596.4%0.97%1.5%0.96%0.16%
Jan 202695.7%1.4%1.5%1.2%0.19%
Feb 202695.9%1.4%1.3%1.2%0.2%
Mar 202695.3%1.8%1.5%1.2%0.2%
Apr 202695.9%1.2%1.5%1.2%0.16%
May 202696.1%1.2%1.5%0.96%0.14%
Jun 202695.9%1.2%1.5%1.2%0.13%
Jul 202696.4%1%1.3%1.2%0.14%
Aug 202696.2%1.4%1.3%0.97%0.13%
Sep 2026—————

  1. 1.Google Ads

    96.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.The Trade Desk

    1.4%

    Moved from 4th to 2nd. 62K estimated branded searches, +41.4% vs prior month. Share +0.4 points.

  3. 3.Amazon DSP

    1.3%

    Moved from 2nd to 3rd. 54.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Criteo

    0.97%

    Moved from 3rd to 4th. 41.4K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

  5. 5.AdRoll

    0.13%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share 0 points.

Compare search popularity between Criteo and its closest rivals

How has branded search demand for Criteo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Criteo worldwide fell from 61.5K to 41.4K.
  • Across the 11 months ending August 2026, Criteo fell from 3rd to 4th among display advertising platforms worldwide.

How did search popularity change for display advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk rose from 4th to 2nd among display advertising platforms worldwide.

  2. In August 2026, Amazon DSP fell from 2nd to 3rd among display advertising platforms worldwide.

  3. In August 2026, Criteo fell from 3rd to 4th among display advertising platforms worldwide.

  4. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

Where does Criteo compete?

Criteo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms4th of 50.97%Shown above
Programmatic advertising platforms3rd of 625.3%Show ranking
Retail media networks2nd of 531%Show ranking
Retargeting platforms2nd of 636.1%Show ranking
Retail media management platforms1st of 580.1%Show ranking
Marketplace advertising platforms1st of 586.8%Show ranking

How is Criteo measured?

Brandwave collects information about searches that people make online using Criteo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • criteo
  • criteo retail media
  • criteo.com

Do you work for Criteo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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