How popular isLinkedIn Ads in search?

Q: Who owns LinkedIn Ads?

LinkedIn Ads is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

In September 2026, people searched for LinkedIn Ads by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.82% of all global retargeting platform searches, placing LinkedIn Ads third out of nine platforms. These are worldwide searches for English-language branded terms.

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Which retargeting platforms compete with LinkedIn Ads?

LinkedIn Ads against retargeting platforms worldwide, by month

Month	Google Ads	Meta Ads	LinkedIn Ads	Taboola	Criteo	RTB House	Outbrain	AdRoll	Perfect Audience
Oct 2025	84.3%	11.3%	1.2%	1.2%	1.2%	0.25%	0.3%	0.2%	<0.01%
Nov 2025	86.5%	9.5%	1%	1.3%	1%	0.21%	0.31%	0.17%	<0.01%
Dec 2025	87.1%	9.5%	0.86%	1%	0.86%	0.17%	0.26%	0.14%	<0.01%
Jan 2026	85%	11.3%	1%	1%	1%	0.2%	0.25%	0.17%	<0.01%
Feb 2026	85%	11.3%	1%	1%	1%	0.2%	0.25%	0.17%	<0.01%
Mar 2026	82.7%	13.5%	1.2%	0.99%	0.99%	0.2%	0.24%	0.17%	<0.01%
Apr 2026	82.9%	13.5%	1%	1%	1%	0.2%	0.24%	0.14%	<0.01%
May 2026	83.1%	13.6%	1%	1%	0.82%	0.16%	0.2%	0.11%	<0.01%
Jun 2026	83%	13.5%	1%	1%	1%	0.16%	0.2%	0.11%	<0.01%
Jul 2026	83%	13.5%	1%	1%	1%	0.16%	0.2%	0.11%	<0.01%
Aug 2026	80.8%	16.1%	0.79%	0.97%	0.79%	0.19%	0.16%	0.11%	<0.01%
Sep 2026	83.6%	13.7%	0.82%	0.82%	0.67%	0.16%	0.13%	0.09%	<0.01%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Ads Google	83.6%	5M	+22.3%	+2.8 points
2, held 2nd	Meta Ads Meta	13.7%	823K	0%	-2.5 points
3, moved from 5th to 3rd	LinkedIn Ads Microsoft	0.82%	49.5K	+22.2%	0 pointsmoved from 5th to 3rd
4, moved from 3rd to 4th	Taboola	0.82%	49.5K	0%	-0.1 pointsmoved from 3rd to 4th
5, moved from 4th to 5th	Criteo	0.67%	40.5K	0%	-0.1 pointsmoved from 4th to 5th
6, held 6th	RTB House	0.16%	9.9K	0%	0 points
7, held 7th	Outbrain	0.13%	8.1K	0%	0 points
8, held 8th	AdRoll	0.09%	5.5K	-0.91%	0 points
9, held 9th	Perfect Audience	<0.01%	140	0%	0 points

1.Google Ads
83.6%
Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +2.8 points.
2.Meta Ads
13.7%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.LinkedIn Ads
0.82%
Moved from 5th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.
4.Taboola
0.82%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Criteo
0.67%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.RTB House
0.16%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Outbrain
0.13%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.AdRoll
0.09%
Held 8th. 5.5K estimated branded searches, -0.91% vs prior month. Share 0 points.
9.Perfect Audience
<0.01%
Held 9th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between LinkedIn Ads and its closest rivals

Every comparison with LinkedIn Ads

11 comparisons

How has branded search demand for LinkedIn Ads changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Ads worldwide fell from 60.5K to 49.5K.
Across the 12 months ending September 2026, LinkedIn Ads rose from 4th to 3rd among retargeting platforms worldwide.

How did search popularity change for retargeting platforms worldwide in September 2026?

6 changes

In September 2026, Google Ads gained share of searches among retargeting platforms worldwide, from 80.8% to 83.6%.
In September 2026, Meta Ads lost share of searches among retargeting platforms worldwide, from 16.1% to 13.7%.
In September 2026, LinkedIn Ads rose from 5th to 3rd among retargeting platforms worldwide.
In September 2026, Criteo fell from 4th to 5th among retargeting platforms worldwide.
In September 2026, Taboola fell from 3rd to 4th among retargeting platforms worldwide.
Estimated monthly branded searches for Outbrain worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

How are LinkedIn Ads’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LinkedIn Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.