LinkedIn Ads vs TikTok Ads:Which is searched more?
In September 2026, TikTok Ads had more branded searches than LinkedIn Ads among advertising platforms worldwide. TikTok Ads was estimated to have 301K branded searches compared to LinkedIn Ads’ 49.5K, and held a 4.8% Share of Search versus LinkedIn Ads’ 0.79%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LinkedIn Ads or TikTok Ads?
Compare the advertising platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TikTok Ads, LinkedIn Ads. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | Microsoft Advertising | LinkedIn Ads |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.7% | 7.1% | 1.2% | 1.2% |
| Nov 2025 | 82.7% | 9% | 6% | 1.2% | 0.99% |
| Dec 2025 | 83% | 9.1% | 6.1% | 1% | 0.82% |
| Jan 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Feb 2026 | 81.1% | 10.8% | 5.9% | 1.2% | 0.97% |
| Mar 2026 | 78.8% | 12.9% | 5.8% | 1.4% | 1.2% |
| Apr 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| May 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jun 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Jul 2026 | 79.2% | 12.9% | 5.8% | 1.2% | 0.95% |
| Aug 2026 | 77.1% | 15.4% | 5.6% | 1.1% | 0.76% |
| Sep 2026 | 80.3% | 13.1% | 4.8% | 0.96% | 0.79% |
How has the LinkedIn Ads and TikTok Ads comparison changed over the last 12 months?
3 findings
- TikTok Ads was ahead of LinkedIn Ads in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn Ads’ estimated Share of Search among advertising platforms worldwide moved from 1.2% to 0.79%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, TikTok Ads’ estimated Share of Search among advertising platforms worldwide moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for advertising platforms worldwide in September 2026?
2 changes
In September 2026, TikTok Ads lost estimated Share of Search among advertising platforms worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for LinkedIn Ads worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Other head-to-heads among advertising platforms
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn Ads’ and TikTok Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Ads
1 branded search term
- linkedin ads
TikTok Ads
1 branded search term
- tiktok ads
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.