Brandwave

How popular isTikTok Ads in search?

In September 2026, there were an estimated 301K branded searches for TikTok Ads worldwide which is down 18.2% over the last 12 months. TikTok Ads holds 4.8% estimated Share of Search among advertising platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Ads80.3%
  2. Meta Ads13.1%
  3. TikTok Ads4.8%
  4. Microsoft Advertising0.96%
  5. LinkedIn Ads0.79%
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Which advertising platforms compete with TikTok Ads?

TikTok Ads against advertising platforms worldwide, by month

Share of Search by month for Google Ads, Meta Ads, TikTok Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AdsMeta AdsTikTok AdsMicrosoft AdvertisingLinkedIn Ads
Oct 202579.8%10.7%7.1%1.2%1.2%
Nov 202582.7%9%6%1.2%0.99%
Dec 202583%9.1%6.1%1%0.82%
Jan 202681.1%10.8%5.9%1.2%0.97%
Feb 202681.1%10.8%5.9%1.2%0.97%
Mar 202678.8%12.9%5.8%1.4%1.2%
Apr 202679.2%12.9%5.8%1.2%0.95%
May 202679.2%12.9%5.8%1.2%0.95%
Jun 202679.2%12.9%5.8%1.2%0.95%
Jul 202679.2%12.9%5.8%1.2%0.95%
Aug 202677.1%15.4%5.6%1.1%0.76%
Sep 202680.3%13.1%4.8%0.96%0.79%

  1. 1.Google Ads

    80.3%

    Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  2. 2.Meta Ads

    13.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.TikTok Ads

    4.8%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Microsoft Advertising

    0.96%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.LinkedIn Ads

    0.79%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between TikTok Ads and its closest rivals

Every comparison with TikTok Ads

How has branded search demand for TikTok Ads changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TikTok Ads worldwide fell from 368K to 301K.
  • Across the 12 months ending September 2026, TikTok Ads’ estimated Share of Search among advertising platforms worldwide decreased from 7.1% to 4.8%.

How did search popularity change for advertising platforms worldwide in September 2026?

  1. In September 2026, Google Ads gained estimated Share of Search among advertising platforms worldwide, from 77.1% to 80.3%.

  2. In September 2026, Meta Ads lost estimated Share of Search among advertising platforms worldwide, from 15.4% to 13.1%.

  3. In September 2026, TikTok Ads lost estimated Share of Search among advertising platforms worldwide, from 5.6% to 4.8%.

  4. Estimated monthly branded searches for LinkedIn Ads worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is TikTok Ads measured?

Brandwave collects information about searches that people make online using TikTok Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tiktok ads

Do you work for TikTok Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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