Brandwave

How popular isAmazon Ads?

In September 2026, people searched for Amazon Ads by name about 92,100 times worldwide, about the same as the previous year. These searches made up 1.4% of all global advertising platform searches, placing Amazon Ads fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about advertising platforms, Amazon Ads appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Amazon Ads is the fourth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Google AdsShare of searches 79.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Meta AdsShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TikTok AdsShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Amazon AdsShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Microsoft AdvertisingShare of searches 0.95%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Ads is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. LinkedIn Ads3rd
  4. TikTok Ads4th
  5. Microsoft Advertising5th
  6. Amazon Ads6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok Ads4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Advertising3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Ads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about advertising platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which advertising platforms compete with Amazon Ads?

Amazon Ads against advertising platforms worldwide, by month

Share of searches by month for Google Ads, Meta Ads, TikTok Ads, Amazon Ads. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsTikTok AdsAmazon AdsMicrosoft AdvertisingLinkedIn Ads
Oct 202578.4%10.5%7%1.8%1.2%1.2%
Nov 202581.2%8.9%5.9%1.8%1.2%0.98%
Dec 202581.5%8.9%6%1.8%0.98%0.8%
Jan 202679.9%10.7%5.8%1.5%1.2%0.96%
Feb 202679.9%10.7%5.8%1.5%1.2%0.96%
Mar 202677.4%12.6%5.7%1.7%1.4%1.1%
Apr 202678%12.7%5.7%1.4%1.1%0.94%
May 202678.1%12.7%5.7%1.4%1.1%0.94%
Jun 202678%12.7%5.7%1.4%1.1%0.94%
Jul 202678.1%12.7%5.7%1.4%1.1%0.94%
Aug 202676%15.2%5.6%1.4%1.1%0.75%
Sep 202679.2%12.9%4.7%1.4%0.95%0.78%

  1. 1.Google Ads

    79.2%

    Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  2. 2.Meta Ads

    12.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.TikTok Ads

    4.7%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Amazon Ads

    1.4%

    Held 4th. 92.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.Microsoft Advertising

    0.95%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.LinkedIn Ads

    0.78%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Amazon Ads and its closest rivals

Every comparison with Amazon Ads

28 comparisons

How has branded search demand for Amazon Ads changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Ads worldwide held steady, from 92.4K to 92.1K.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among advertising platforms worldwide held steady, from 1.8% to 1.4%.

How did search popularity change for advertising platforms worldwide in September 2026?

4 changes

  1. In September 2026, Google Ads gained share of searches among advertising platforms worldwide, from 76% to 79.2%.

  2. In September 2026, Meta Ads lost share of searches among advertising platforms worldwide, from 15.2% to 12.9%.

  3. In September 2026, TikTok Ads lost share of searches among advertising platforms worldwide, from 5.6% to 4.7%.

  4. Estimated monthly branded searches for LinkedIn Ads worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Amazon Ads’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon ads
  • amazonads

Do you work for Amazon Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Amazon Ads compete?

Amazon Ads is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms4th of 61.4%Shown above
Ad server platforms2nd of 933.7%Show ranking
Retail media networks1st of 758.7%Show ranking
Marketplace advertising platforms1st of 860.4%Show ranking
Audio advertising platforms1st of 762.8%Show ranking
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