Amazon Ads vs The Trade Desk:Which is more popular?
In September 2026, Amazon Ads had more branded searches than The Trade Desk among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while The Trade Desk had 50,500. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and The Trade Desk accounted for 34.4%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, Amazon Ads appeared in four of the five answers and The Trade Desk in two. Amazon Ads was mentioned before The Trade Desk in three out of four answers that named either.
Who do people search for more?
Amazon Ads, about 82% more searches than The Trade Desk
Who does AI mention more?
Amazon Ads, mentioned in 4 of 5 answers, The Trade Desk in 2
Who does AI recommend more?
Amazon Ads, named ahead of The Trade Desk in 3 of 4 answers
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Ads was listed before The Trade Desk in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Ads or The Trade Desk more popular in search?
This chart shows how often people search Google for Amazon Ads and The Trade Desk by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Ads, The Trade Desk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Spotify Ad Studio | Megaphone | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.2% | 1.2% | 1.8% | 0.73% | 0.24% | <0.01% |
| Nov 2025 | 62% | 33.5% | 1.6% | 1.9% | 0.68% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 2.1% | 0.64% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 2% | 0.76% | 0.22% | <0.01% |
| Feb 2026 | 52.6% | 42.6% | 1.7% | 2% | 0.79% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 3.7% | 0.61% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 1.8% | 0.76% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 1.8% | 0.66% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 1.4% | 0.66% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 1.9% | 0.6% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.92% | 0.64% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.68% | 0.61% | 0.22% | <0.01% |
How has the Amazon Ads and The Trade Desk comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of The Trade Desk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide moved from 57.8% to 62.8%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 38.2% to 34.4%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for audio advertising platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%.
In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon Ads’ and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
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