Brandwave

How popular isAmazon Ads?

In September 2026, people searched for Amazon Ads by name about 92,100 times worldwide, about the same as the previous year. These searches made up 62.8% of all global audio advertising platform searches, placing Amazon Ads first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about audio advertising platforms, Amazon Ads appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Amazon Ads is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Amazon AdsShare of searches 62.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. The Trade DeskShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. AudioGoShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Spotify Ad StudioShare of searches 0.68%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MegaphoneShare of searches 0.61%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top audio advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Ads is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AudioGo1st
  2. Spotify Ad Studio2nd
  3. Amazon Ads3rd
  4. The Trade Desk4th
  5. Megaphone–
  6. DAX–
  7. Triton Podcast Metrics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audio advertising platforms compete with Amazon Ads?

Amazon Ads against audio advertising platforms worldwide, by month

Share of searches by month for Amazon Ads, The Trade Desk. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AdsThe Trade DeskAudioGoSpotify Ad StudioMegaphoneDAXTriton Podcast Metrics
Oct 202557.8%38.2%1.2%1.8%0.73%0.24%<0.01%
Nov 202562%33.5%1.6%1.9%0.68%0.26%<0.01%
Dec 202565.9%29.4%1.7%2.1%0.64%0.28%<0.01%
Jan 202652.8%42.6%1.7%2%0.76%0.22%<0.01%
Feb 202652.6%42.6%1.7%2%0.79%0.27%0.01%
Mar 202651.7%42.4%1.3%3.7%0.61%0.22%<0.01%
Apr 202656.8%38.6%1.8%1.8%0.76%0.24%<0.01%
May 202656.5%39.3%1.4%1.8%0.66%0.24%<0.01%
Jun 202656.9%39.4%1.4%1.4%0.66%0.2%<0.01%
Jul 202660.7%35%1.5%1.9%0.6%0.26%<0.01%
Aug 202653.2%43.7%1.3%0.92%0.64%0.23%<0.01%
Sep 202662.8%34.4%1.3%0.68%0.61%0.22%<0.01%

  1. 1.Amazon Ads

    62.8%

    Held 1st. 92.1K estimated branded searches, +22.3% vs prior month. Share +9.6 points.

  2. 2.The Trade Desk

    34.4%

    Held 2nd. 50.5K estimated branded searches, -18.3% vs prior month. Share -9.2 points.

  3. 3.AudioGo

    1.3%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Spotify Ad Studio

    0.68%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  5. 5.Megaphone

    0.61%

    Held 5th. 900 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.DAX

    0.22%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Triton Podcast Metrics

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Ads and its closest rivals

Every comparison with Amazon Ads

28 comparisons

How has branded search demand for Amazon Ads changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Ads worldwide held steady, from 92.4K to 92.1K.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide increased from 57.8% to 62.8%.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide peaked at 65.9% in December 2025 and was lowest at 51.7% in March 2026.

How did search popularity change for audio advertising platforms worldwide in September 2026?

5 changes

  1. In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%.

  2. In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%.

  3. Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

  4. Estimated monthly branded searches for Megaphone worldwide fell 22.4% over 12 measured months, from 1.2K to 900 in September 2026.

  5. Estimated monthly branded searches for DAX worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Amazon Ads’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon ads
  • amazonads

Do you work for Amazon Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Amazon Ads compete?

Amazon Ads is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms4th of 61.4%Show ranking
Ad server platforms2nd of 933.7%Show ranking
Retail media networks1st of 758.7%Show ranking
Marketplace advertising platforms1st of 860.4%Show ranking
Audio advertising platforms1st of 762.8%Shown above
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Is Amazon Ads your brand?

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