Brandwave

How popular isAmazon Ads?

In September 2026, people searched for Amazon Ads by name about 92,100 times worldwide, about the same as the previous year. These searches made up 60.4% of all global marketplace advertising platform searches, placing Amazon Ads first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketplace advertising platforms, Amazon Ads appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Amazon Ads is the most searched of 8 competitors and the most recommended in AI answers.

  1. Amazon AdsShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CriteoShare of searches 26.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Walmart ConnectShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. eBay AdsShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. KoddiShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top marketplace advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Ads appeared in all five answers. Amazon Ads is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Ads1st
  2. Walmart Connect2nd
  3. eBay Ads3rd
  4. Criteo4th
  5. PromoteIQ5th
  6. Koddi–
  7. Moloco–
  8. CitrusAd–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Walmart Connect4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eBay Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Criteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PromoteIQ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koddi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moloco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CitrusAd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketplace advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketplace advertising platforms compete with Amazon Ads?

Amazon Ads against marketplace advertising platforms worldwide, by month

Share of searches by month for Amazon Ads, Criteo, Walmart Connect, eBay Ads, Koddi. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AdsCriteoWalmart ConnecteBay AdsKoddiMolocoCitrusAdPromoteIQ
Oct 202552.4%34.5%3.7%3.9%3.1%0.91%1.4%0.12%
Nov 202556.7%30.5%4%4.2%2.7%0.8%0.98%0.1%
Dec 202561.4%27%3.6%3.7%2.9%0.86%0.48%0.11%
Jan 202650.9%33.4%4.4%5.6%3.6%1.1%0.87%0.11%
Feb 202651.6%33.8%4.5%5%3.7%0.88%0.49%0.1%
Mar 202655.9%30.2%4.9%4.7%2.7%0.97%0.44%0.09%
Apr 202652.2%34.3%4.6%4.3%3%1.1%0.41%0.08%
May 202655.1%29.8%4.8%5.3%3.2%1.2%0.43%0.08%
Jun 202651.1%33.6%5.5%5.3%3%1.1%0.4%0.07%
Jul 202651.1%33.7%4.5%6.4%3%0.88%0.33%0.05%
Aug 202654.9%29.7%4.8%6.1%3.2%0.95%0.35%0.07%
Sep 202660.4%26.7%4.3%4.3%2.9%1%0.31%0.06%

  1. 1.Amazon Ads

    60.4%

    Held 1st. 92.1K estimated branded searches, +22.3% vs prior month. Share +5.5 points.

  2. 2.Criteo

    26.7%

    Held 2nd. 40.7K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Walmart Connect

    4.3%

    Moved from 4th to 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.eBay Ads

    4.3%

    Moved from 3rd to 4th. 6.5K estimated branded searches, -21.7% vs prior month. Share -1.8 points.

  5. 5.Koddi

    2.9%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Moloco

    1%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  7. 7.CitrusAd

    0.31%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.PromoteIQ

    0.06%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Ads and its closest rivals

Every comparison with Amazon Ads

28 comparisons

How has branded search demand for Amazon Ads changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Ads worldwide held steady, from 92.4K to 92.1K.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among marketplace advertising platforms worldwide increased from 52.4% to 60.4%.
  • Across the 12 months ending September 2026, Amazon Ads’ share of searches among marketplace advertising platforms worldwide peaked at 61.4% in December 2025 and was lowest at 50.9% in January 2026.

How did search popularity change for marketplace advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Amazon Ads gained share of searches among marketplace advertising platforms worldwide, from 54.9% to 60.4%.

  2. In September 2026, Criteo lost share of searches among marketplace advertising platforms worldwide, from 29.7% to 26.7%.

  3. In September 2026, eBay Ads lost share of searches among marketplace advertising platforms worldwide, from 6.1% to 4.3%.

  4. In September 2026, Walmart Connect rose from 4th to 3rd among marketplace advertising platforms worldwide.

  5. Estimated monthly branded searches for CitrusAd worldwide fell 80% over 12 measured months, from 2.4K to 480 in September 2026.

  6. Estimated monthly branded searches for PromoteIQ worldwide fell 57.1% over 12 measured months, from 210 to 90 in September 2026.

How are Amazon Ads’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon ads
  • amazonads

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How the Brand Demand Index is measured

Where does Amazon Ads compete?

Amazon Ads is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms4th of 61.4%Show ranking
Ad server platforms2nd of 933.7%Show ranking
Retail media networks1st of 758.7%Show ranking
Marketplace advertising platforms1st of 860.4%Shown above
Audio advertising platforms1st of 762.8%Show ranking
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