AdButler vs Amazon Ads:Which is more popular?
In September 2026, Amazon Ads had more branded searches than AdButler among ad server platforms worldwide. Amazon Ads had about 92,100 branded searches, while AdButler had 1,000. Amazon Ads made up 33.7% of all ad server platform searches we track, and AdButler accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about ad server platforms, AdButler appeared in four of the five answers and Amazon Ads in none.
Who do people search for more?
Amazon Ads, about 92 searches for every 1 for AdButler
Who does AI mention more?
AdButler, mentioned in 4 of 5 answers, Amazon Ads in 0
Who does AI recommend more?
AdButler, the only one of the two named
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Top ad server platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AdButler was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amazon Ads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Ad Manager1st
Kevel2nd- AdButler3rd
Revive Adserver4th
Broadstreet4th
OpenX6th- Amazon Ads–
Xandr–
Sizmek–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad server platforms
5 answers
Asked ChatGPT
“Which ad server platform should I use?”
Asked ChatGPT
“What are the best ad server platforms?”
Asked ChatGPT
“What's the best ad server platform for publishing ad inventory?”
Searched Google, AI Overview
“ad server platforms”
Searched Google, AI Overview
“publisher ad server”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AdButler or Amazon Ads more popular in search?
This chart shows how often people search Google for AdButler and Amazon Ads by name. Each line represents a brand's share of searches for all nine ad server platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Ads, AdButler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Amazon Ads | OpenX | Kevel | Xandr | AdButler | Revive Adserver | Sizmek | Broadstreet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 41.3% | 3% | 2% | 2.4% | 0.72% | 0.72% | 0.58% | 0.16% |
| Nov 2025 | 49.7% | 41.7% | 3% | 1.6% | 2% | 0.72% | 0.72% | 0.45% | 0.13% |
| Dec 2025 | 50.2% | 42.2% | 2.5% | 1.6% | 2% | 0.46% | 0.46% | 0.46% | 0.1% |
| Jan 2026 | 53.2% | 36.7% | 3.9% | 2.1% | 2.1% | 0.63% | 0.63% | 0.48% | 0.14% |
| Feb 2026 | 53.9% | 37.2% | 3.2% | 1.8% | 2.2% | 0.64% | 0.49% | 0.49% | 0.14% |
| Mar 2026 | 54.2% | 37% | 3.3% | 2.2% | 1.8% | 0.64% | 0.52% | 0.4% | 0.11% |
| Apr 2026 | 58.7% | 32.9% | 3.5% | 1.9% | 1.6% | 0.57% | 0.43% | 0.31% | 0.12% |
| May 2026 | 59.1% | 33% | 2.9% | 1.9% | 1.6% | 0.57% | 0.44% | 0.39% | 0.12% |
| Jun 2026 | 58.2% | 32.6% | 4.3% | 1.9% | 1.6% | 0.56% | 0.43% | 0.31% | 0.12% |
| Jul 2026 | 59.2% | 33% | 3.6% | 1.6% | 1.3% | 0.44% | 0.44% | 0.32% | 0.14% |
| Aug 2026 | 59.6% | 33.2% | 2.9% | 1.6% | 1.3% | 0.57% | 0.39% | 0.26% | 0.15% |
| Sep 2026 | 60.4% | 33.7% | 2.4% | 1.3% | 1.1% | 0.37% | 0.32% | 0.26% | 0.12% |
How has the AdButler and Amazon Ads comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of AdButler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdButler’s share of searches among ad server platforms worldwide moved from 0.72% to 0.37%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among ad server platforms worldwide moved from 41.3% to 33.7%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
How did search popularity change for ad server platforms worldwide in September 2026?
2 changes
Amazon Ads’ share of searches among ad server platforms worldwide has gained ground for 3 months in a row, from 32.6% to 33.7% in September 2026.
Estimated monthly branded searches for AdButler worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AdButler’s and Amazon Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdButler
1 branded search term
- adbutler
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
Other head-to-heads among ad server platforms
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