Brandwave

How popular isGoogle Ad Manager in search?

In August 2026, there were an estimated 135K branded searches for Google Ad Manager worldwide which is up 22.7% over the last 11 months. Google Ad Manager holds 62.1% estimated Share of Search among ad server platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Ad Manager62.1%
  2. Amazon Ads34.6%
  3. Kevel1.7%
  4. Xandr1.3%
  5. Sizmek0.27%
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Which ad server platforms compete with Google Ad Manager?

Google Ad Manager against ad server platforms worldwide, by month

Share of Search by month for Google Ad Manager, Amazon Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Ad ManagerAmazon AdsKevelXandrSizmek
Oct 202551.5%43.3%2.1%2.5%0.61%
Nov 202552%43.7%1.7%2.1%0.47%
Dec 202552%43.7%1.7%2.1%0.47%
Jan 202656.2%38.8%2.2%2.2%0.51%
Feb 202656.4%38.9%1.8%2.3%0.51%
Mar 202656.7%38.7%2.3%1.8%0.42%
Apr 202661.6%34.5%2%1.6%0.33%
May 202661.6%34.4%2%1.6%0.4%
Jun 202661.6%34.5%2%1.6%0.33%
Jul 202662.1%34.6%1.7%1.3%0.33%
Aug 202662.1%34.6%1.7%1.3%0.27%
Sep 2026—————

  1. 1.Google Ad Manager

    62.1%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Amazon Ads

    34.6%

    Held 2nd. 75.3K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kevel

    1.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Xandr

    1.3%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sizmek

    0.27%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare search popularity between Google Ad Manager and its closest rivals

Every comparison with Google Ad Manager

How has branded search demand for Google Ad Manager changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Ad Manager worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among ad server platforms worldwide increased from 51.5% to 62.1%.

How did search popularity change for ad server platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  2. Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

  3. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Amazon Ads worldwide fell 18.5% over 11 measured months, from 92.4K to 75.3K in August 2026.

  5. Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Google Ad Manager compete?

Google Ad Manager is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Publisher ad monetisation platforms2nd of 525.7%Show ranking
Ad server platforms1st of 562.1%Shown above

How is Google Ad Manager measured?

Brandwave collects information about searches that people make online using Google Ad Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google ad manager

Do you work for Google Ad Manager? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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