Bids vs Google Ad Manager:Which is more popular by branded search?

Name: Bids vs Google Ad Manager: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Bids had more branded searches than Google Ad Manager among publisher ad monetisation platforms worldwide. Bids was estimated to have 368K branded searches compared to Google Ad Manager’s 135K, and held a 70% Share of Search versus Google Ad Manager’s 25.7%. These are worldwide searches for English-language branded terms.

Share of Search among publisher ad monetisation platforms worldwide in August 2026Which is more popular in search, Bids or Google Ad Manager?

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Which is more popular in search, Bids or Google Ad Manager?

Compare the platforms publishers sell ad space through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bids and Google Ad Manager among publisher ad monetisation platforms worldwide, by month

Month	Bids	Google Ad Manager	Ezoic	Snigel	Publift
Oct 2025	72.2%	21.6%	3.6%	2.4%	0.31%
Nov 2025	72.5%	21.7%	3.6%	2%	0.32%
Dec 2025	68.6%	25.1%	4.1%	1.8%	0.3%
Jan 2026	79.8%	16%	2.6%	1.4%	0.23%
Feb 2026	72.7%	21.7%	2.9%	2.4%	0.26%
Mar 2026	73.4%	22%	2.4%	2%	0.21%
Apr 2026	73.4%	22%	2.4%	2%	0.16%
May 2026	69.3%	25.4%	2.8%	2.3%	0.19%
Jun 2026	70%	25.7%	2.3%	1.9%	0.19%
Jul 2026	70.2%	25.8%	2.3%	1.5%	0.19%
Aug 2026	70%	25.7%	2.3%	1.9%	0.19%
Sep 2026	—	—	—	—	—

How has the Bids and Google Ad Manager comparison changed over the last 12 months?

3 findings

Bids was ahead of Google Ad Manager in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide moved from 72.2% to 70%, and its estimated monthly branded searches held steady at 368K.
Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide moved from 21.6% to 25.7%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?

1 change

Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bids’ and Google Ad Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.