Brandwave

How popular isBids in search?

In August 2026, there were an estimated 368K branded searches for Bids worldwide which held steady over the last 11 months. Bids holds 70% estimated Share of Search among publisher ad monetisation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bids70%
  2. Google Ad Manager25.7%
  3. Ezoic2.3%
  4. Snigel1.9%
  5. Publift0.19%
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Which publisher ad monetisation platforms compete with Bids?

Bids against publisher ad monetisation platforms worldwide, by month

Share of Search by month for Bids, Google Ad Manager, Ezoic. The figures are in the table below the chart.

View monthly share of search table
MonthBidsGoogle Ad ManagerEzoicSnigelPublift
Oct 202572.2%21.6%3.6%2.4%0.31%
Nov 202572.5%21.7%3.6%2%0.32%
Dec 202568.6%25.1%4.1%1.8%0.3%
Jan 202679.8%16%2.6%1.4%0.23%
Feb 202672.7%21.7%2.9%2.4%0.26%
Mar 202673.4%22%2.4%2%0.21%
Apr 202673.4%22%2.4%2%0.16%
May 202669.3%25.4%2.8%2.3%0.19%
Jun 202670%25.7%2.3%1.9%0.19%
Jul 202670.2%25.8%2.3%1.5%0.19%
Aug 202670%25.7%2.3%1.9%0.19%
Sep 2026—————

  1. 1.Bids

    70%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Google Ad Manager

    25.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ezoic

    2.3%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Snigel

    1.9%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Publift

    0.19%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bids and its closest rivals

How has branded search demand for Bids changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bids worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide decreased from 72.2% to 70%.
  • Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 79.8% in January 2026 and was lowest at 68.6% in December 2025.

How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  2. Estimated monthly branded searches for Publift worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  3. Estimated monthly branded searches for Ezoic worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Bids measured?

Brandwave collects information about searches that people make online using Bids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bids

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How the Brand Demand Index is measured

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