Brandwave

Publisher ad monetisation platforms:Which brands are most popular in search?

In August 2026, Bids was the most searched among publisher ad monetisation platforms worldwide, with an estimated 368K branded searches and 70% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bids70%
  2. Google Ad Manager25.7%
  3. Ezoic2.3%
  4. Snigel1.9%
  5. Publift0.19%

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Share of SearchLeaderboard

Compare the platforms publishers sell ad space through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among publisher ad monetisation platforms worldwide, by month

Share of Search by month for Bids, Google Ad Manager, Ezoic. The figures are in the table below the chart.

View monthly share of search table
MonthBidsGoogle Ad ManagerEzoicSnigelPublift
Oct 202572.2%21.6%3.6%2.4%0.31%
Nov 202572.5%21.7%3.6%2%0.32%
Dec 202568.6%25.1%4.1%1.8%0.3%
Jan 202679.8%16%2.6%1.4%0.23%
Feb 202672.7%21.7%2.9%2.4%0.26%
Mar 202673.4%22%2.4%2%0.21%
Apr 202673.4%22%2.4%2%0.16%
May 202669.3%25.4%2.8%2.3%0.19%
Jun 202670%25.7%2.3%1.9%0.19%
Jul 202670.2%25.8%2.3%1.5%0.19%
Aug 202670%25.7%2.3%1.9%0.19%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bids

    70%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Google Ad Manager

    25.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ezoic

    2.3%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Snigel

    1.9%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Publift

    0.19%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among publisher ad monetisation platforms worldwide?

In August 2026, Bids was the most searched among publisher ad monetisation platforms worldwide, with an estimated 368K branded searches and 70% estimated Share of Search within this set. Google Ad Manager is in 2nd place, 44.3 percentage points behind at 25.7% Share of Search.

Global publisher ad monetisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bids72.2% → 70%79.8%Jan 202668.6%Dec 20251st
Google Ad Manager21.6% → 25.7%25.8%Jul 202616%Jan 20262nd
Ezoic3.6% → 2.3%4.1%Dec 20252.3%Jun 20263rd
Snigel2.4% → 1.9%2.4%Feb 20261.4%Jan 20264th
Publift0.31% → 0.19%0.32%Nov 20250.16%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide decreased from 72.2% to 70%.
  • Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide increased from 21.6% to 25.7%.
  • Across the 11 months ending August 2026, Ezoic’s estimated Share of Search among publisher ad monetisation platforms worldwide decreased from 3.6% to 2.3%.
  • Across the 11 months ending August 2026, Bids’ estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 79.8% in January 2026 and was lowest at 68.6% in December 2025.
  • Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 25.8% in July 2026 and was lowest at 16% in January 2026.
  • Across the 11 months ending August 2026, Ezoic’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 4.1% in December 2025 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Snigel and Publift held steady: their estimated Share of Search among publisher ad monetisation platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  2. Estimated monthly branded searches for Publift worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

  3. Estimated monthly branded searches for Ezoic worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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