How popular isGoogle Ad Manager in search?
In August 2026, there were an estimated 135K branded searches for Google Ad Manager worldwide which is up 22.7% over the last 11 months. Google Ad Manager holds 25.7% estimated Share of Search among publisher ad monetisation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which publisher ad monetisation platforms compete with Google Ad Manager?
Share of Search by month for Bids, Google Ad Manager, Ezoic. The figures are in the table below the chart.
View monthly share of search table
| Month | Bids | Google Ad Manager | Ezoic | Snigel | Publift |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 21.6% | 3.6% | 2.4% | 0.31% |
| Nov 2025 | 72.5% | 21.7% | 3.6% | 2% | 0.32% |
| Dec 2025 | 68.6% | 25.1% | 4.1% | 1.8% | 0.3% |
| Jan 2026 | 79.8% | 16% | 2.6% | 1.4% | 0.23% |
| Feb 2026 | 72.7% | 21.7% | 2.9% | 2.4% | 0.26% |
| Mar 2026 | 73.4% | 22% | 2.4% | 2% | 0.21% |
| Apr 2026 | 73.4% | 22% | 2.4% | 2% | 0.16% |
| May 2026 | 69.3% | 25.4% | 2.8% | 2.3% | 0.19% |
| Jun 2026 | 70% | 25.7% | 2.3% | 1.9% | 0.19% |
| Jul 2026 | 70.2% | 25.8% | 2.3% | 1.5% | 0.19% |
| Aug 2026 | 70% | 25.7% | 2.3% | 1.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70% | 368K | 0% | -0.2 points | |
| 2, held 2nd | 25.7% | 135K | 0% | -0.1 points | |
| 3, held 3rd | 2.3% | 12.1K | 0% | 0 points | |
| 4, held 4th | 1.9% | 9.9K | +22.2% | +0.3 points | |
| 5, held 5th | 0.19% | 1K | 0% | 0 points |
1.Bids
70%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
25.7%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Ezoic
2.3%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Snigel1.9%
Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
5.
Publift0.19%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Google Ad Manager and its closest rivals
How has branded search demand for Google Ad Manager changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Google Ad Manager worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide increased from 21.6% to 25.7%.
- Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among publisher ad monetisation platforms worldwide peaked at 25.8% in July 2026 and was lowest at 16% in January 2026.
How did search popularity change for publisher ad monetisation platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Google Ad Manager worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Estimated monthly branded searches for Publift worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
Estimated monthly branded searches for Ezoic worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
Estimated monthly branded searches for Snigel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Google Ad Manager compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Publisher ad monetisation platforms | 2nd of 5 | 25.7% | Shown above |
| Ad server platforms | 1st of 5 | 62.5% | Show ranking |
How is Google Ad Manager measured?
Brandwave collects information about searches that people make online using Google Ad Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- google ad manager
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Is Google Ad Manager your brand?
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