Brandwave

How popular isBroadstreet?

In September 2026, people searched for Broadstreet by name about 340 times worldwide, about the same as the previous year. These searches made up 0.12% of all global ad server platform searches, placing Broadstreet ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about ad server platforms, Broadstreet appeared in two of the five answers and was the joint fourth most recommended of the nine.

Search and AI answers in September 2026

Broadstreet is the ninth most searched of 9 competitors and the joint fourth most recommended in AI answers.

  1. Google Ad ManagerShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Amazon AdsShare of searches 33.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OpenXShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. KevelShare of searches 1.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. BroadstreetShare of searches 0.12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top ad server platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Broadstreet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Broadstreet is the joint fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ad Manager1st
  2. Kevel2nd
  3. AdButler3rd
  4. Revive Adserver4th
  5. Broadstreet4th
  6. OpenX6th
  7. Amazon Ads–
  8. Xandr–
  9. Sizmek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ad server platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ad server platforms compete with Broadstreet?

Broadstreet against ad server platforms worldwide, by month

Share of searches by month for Google Ad Manager, Amazon Ads, OpenX, Broadstreet. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerAmazon AdsOpenXKevelXandrAdButlerRevive AdserverSizmekBroadstreet
Oct 202549.2%41.3%3%2%2.4%0.72%0.72%0.58%0.16%
Nov 202549.7%41.7%3%1.6%2%0.72%0.72%0.45%0.13%
Dec 202550.2%42.2%2.5%1.6%2%0.46%0.46%0.46%0.1%
Jan 202653.2%36.7%3.9%2.1%2.1%0.63%0.63%0.48%0.14%
Feb 202653.9%37.2%3.2%1.8%2.2%0.64%0.49%0.49%0.14%
Mar 202654.2%37%3.3%2.2%1.8%0.64%0.52%0.4%0.11%
Apr 202658.7%32.9%3.5%1.9%1.6%0.57%0.43%0.31%0.12%
May 202659.1%33%2.9%1.9%1.6%0.57%0.44%0.39%0.12%
Jun 202658.2%32.6%4.3%1.9%1.6%0.56%0.43%0.31%0.12%
Jul 202659.2%33%3.6%1.6%1.3%0.44%0.44%0.32%0.14%
Aug 202659.6%33.2%2.9%1.6%1.3%0.57%0.39%0.26%0.15%
Sep 202660.4%33.7%2.4%1.3%1.1%0.37%0.32%0.26%0.12%

  1. 1.Google Ad Manager

    60.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  2. 2.Amazon Ads

    33.7%

    Held 2nd. 92.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  3. 3.OpenX

    2.4%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Kevel

    1.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Xandr

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.AdButler

    0.37%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  7. 7.Revive Adserver

    0.32%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Sizmek

    0.26%

    Held 8th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  9. 9.Broadstreet

    0.12%

    Held 9th. 340 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Broadstreet and its closest rivals

Every comparison with Broadstreet

8 comparisons

How has branded search demand for Broadstreet changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Broadstreet worldwide held steady, from 350 to 340.
  • Across the 12 months ending September 2026, Broadstreet’s share of searches among ad server platforms worldwide held steady, from 0.16% to 0.12%.

How did search popularity change for ad server platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Ad Manager gained share of searches among ad server platforms worldwide, from 59.6% to 60.4%.

  2. Amazon Ads’ share of searches among ad server platforms worldwide has gained ground for 3 months in a row, from 32.6% to 33.7% in September 2026.

  3. OpenX’s share of searches among ad server platforms worldwide has lost ground for 3 months in a row, from 4.3% to 2.4% in September 2026.

  4. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Revive Adserver worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  6. Estimated monthly branded searches for Sizmek worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026.

How are Broadstreet’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Broadstreet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • broadstreet ad server
  • broadstreet ads

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