Amazon Ads vs Broadstreet:Which is more popular?
In September 2026, Amazon Ads had more branded searches than Broadstreet among ad server platforms worldwide. Amazon Ads had about 92,100 branded searches, while Broadstreet had 340. Amazon Ads made up 33.7% of all ad server platform searches we track, and Broadstreet accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about ad server platforms, Broadstreet appeared in two of the five answers and Amazon Ads in none.
Who do people search for more?
Amazon Ads, about 271 searches for every 1 for Broadstreet
Who does AI mention more?
Broadstreet, mentioned in 2 of 5 answers, Amazon Ads in 0
Who does AI recommend more?
Broadstreet, the only one of the two named
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Top ad server platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Broadstreet was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Ads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Ad Manager1st
Kevel2nd
AdButler3rd
Revive Adserver4th- Broadstreet4th
OpenX6th- Amazon Ads–
Xandr–
Sizmek–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Ad Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kevel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AdButler4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revive Adserver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Broadstreet2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Ads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sizmek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ad server platforms
5 answers
Asked ChatGPT
“Which ad server platform should I use?”
Asked ChatGPT
“What are the best ad server platforms?”
Asked ChatGPT
“What's the best ad server platform for publishing ad inventory?”
Searched Google, AI Overview
“ad server platforms”
Searched Google, AI Overview
“publisher ad server”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Ads or Broadstreet more popular in search?
This chart shows how often people search Google for Amazon Ads and Broadstreet by name. Each line represents a brand's share of searches for all nine ad server platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Ads, Broadstreet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ad Manager | Amazon Ads | OpenX | Kevel | Xandr | AdButler | Revive Adserver | Sizmek | Broadstreet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 41.3% | 3% | 2% | 2.4% | 0.72% | 0.72% | 0.58% | 0.16% |
| Nov 2025 | 49.7% | 41.7% | 3% | 1.6% | 2% | 0.72% | 0.72% | 0.45% | 0.13% |
| Dec 2025 | 50.2% | 42.2% | 2.5% | 1.6% | 2% | 0.46% | 0.46% | 0.46% | 0.1% |
| Jan 2026 | 53.2% | 36.7% | 3.9% | 2.1% | 2.1% | 0.63% | 0.63% | 0.48% | 0.14% |
| Feb 2026 | 53.9% | 37.2% | 3.2% | 1.8% | 2.2% | 0.64% | 0.49% | 0.49% | 0.14% |
| Mar 2026 | 54.2% | 37% | 3.3% | 2.2% | 1.8% | 0.64% | 0.52% | 0.4% | 0.11% |
| Apr 2026 | 58.7% | 32.9% | 3.5% | 1.9% | 1.6% | 0.57% | 0.43% | 0.31% | 0.12% |
| May 2026 | 59.1% | 33% | 2.9% | 1.9% | 1.6% | 0.57% | 0.44% | 0.39% | 0.12% |
| Jun 2026 | 58.2% | 32.6% | 4.3% | 1.9% | 1.6% | 0.56% | 0.43% | 0.31% | 0.12% |
| Jul 2026 | 59.2% | 33% | 3.6% | 1.6% | 1.3% | 0.44% | 0.44% | 0.32% | 0.14% |
| Aug 2026 | 59.6% | 33.2% | 2.9% | 1.6% | 1.3% | 0.57% | 0.39% | 0.26% | 0.15% |
| Sep 2026 | 60.4% | 33.7% | 2.4% | 1.3% | 1.1% | 0.37% | 0.32% | 0.26% | 0.12% |
How has the Amazon Ads and Broadstreet comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of Broadstreet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among ad server platforms worldwide moved from 41.3% to 33.7%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
- Across the 12 months ending September 2026, Broadstreet’s share of searches among ad server platforms worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 350 to 340.
How did search popularity change for ad server platforms worldwide in September 2026?
1 change
Amazon Ads’ share of searches among ad server platforms worldwide has gained ground for 3 months in a row, from 32.6% to 33.7% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Amazon Ads’ and Broadstreet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
Broadstreet
2 branded search terms
- broadstreet ad server
- broadstreet ads
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