Brandwave

Ad server platforms:Which brands are most popular in search?

In August 2026, Google Ad Manager was the most searched among ad server platforms worldwide, with an estimated 135K branded searches and 62.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Ad Manager62.5%
  2. Amazon Ads34.2%
  3. Kevel1.7%
  4. Xandr1.3%
  5. Sizmek0.27%

Follow ad server platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the servers publishers run ads through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ad server platforms worldwide, by month

Share of Search by month for Google Ad Manager, Amazon Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Ad ManagerAmazon AdsKevelXandrSizmek
Oct 202552%42.8%2.1%2.6%0.61%
Nov 202552.5%43.2%1.7%2.1%0.48%
Dec 202552.5%43.2%1.7%2.1%0.48%
Jan 202656.8%38.2%2.3%2.3%0.52%
Feb 202657%38.3%1.9%2.3%0.52%
Mar 202657.1%38.3%2.3%1.9%0.42%
Apr 202662%34%2%1.7%0.33%
May 202662%34%2%1.7%0.4%
Jun 202662%34%2%1.7%0.33%
Jul 202662.4%34.2%1.7%1.3%0.33%
Aug 202662.5%34.2%1.7%1.3%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Ad Manager

    62.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Amazon Ads

    34.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kevel

    1.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Xandr

    1.3%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sizmek

    0.27%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among ad server platforms worldwide?

In August 2026, Google Ad Manager was the most searched among ad server platforms worldwide, with an estimated 135K branded searches and 62.5% estimated Share of Search within this set. Amazon Ads is in 2nd place, 28.2 percentage points behind at 34.2% Share of Search.

Global ad server platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Ad Manager52% → 62.5%62.5%Aug 202652%Oct 20251st
Amazon Ads42.8% → 34.2%43.2%Nov 202534%May 20262nd
Kevel2.1% → 1.7%2.3%Mar 20261.7%Jul 20264th → 3rd
Xandr2.6% → 1.3%2.6%Oct 20251.3%Jul 20263rd → 4th
Sizmek0.61% → 0.27%0.61%Oct 20250.27%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among ad server platforms worldwide increased from 52% to 62.5%.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide decreased from 42.8% to 34.2%.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide decreased from 2.6% to 1.3%.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide peaked at 43.2% in November 2025 and was lowest at 34% in May 2026.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide peaked at 2.6% in October 2025 and was lowest at 1.3% in July 2026.
  • Across the 11 months ending August 2026, Kevel rose from 4th to 3rd among ad server platforms worldwide.
  • Across the 11 months ending August 2026, Xandr fell from 3rd to 4th among ad server platforms worldwide.
  • Across the 11 months ending August 2026, Sizmek held steady: its estimated Share of Search among ad server platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for ad server platforms worldwide in August 2026?

  1. Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026.

  2. Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

  3. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free