Brandwave

How popular isAmazon Ads in search?

In August 2026, there were an estimated 74K branded searches for Amazon Ads worldwide which is down 18.2% over the last 11 months. Amazon Ads holds 34.2% estimated Share of Search among ad server platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Ad Manager62.5%
  2. Amazon Ads34.2%
  3. Kevel1.7%
  4. Xandr1.3%
  5. Sizmek0.27%
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Which ad server platforms compete with Amazon Ads?

Amazon Ads against ad server platforms worldwide, by month

Share of Search by month for Google Ad Manager, Amazon Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Ad ManagerAmazon AdsKevelXandrSizmek
Oct 202552%42.8%2.1%2.6%0.61%
Nov 202552.5%43.2%1.7%2.1%0.48%
Dec 202552.5%43.2%1.7%2.1%0.48%
Jan 202656.8%38.2%2.3%2.3%0.52%
Feb 202657%38.3%1.9%2.3%0.52%
Mar 202657.1%38.3%2.3%1.9%0.42%
Apr 202662%34%2%1.7%0.33%
May 202662%34%2%1.7%0.4%
Jun 202662%34%2%1.7%0.33%
Jul 202662.4%34.2%1.7%1.3%0.33%
Aug 202662.5%34.2%1.7%1.3%0.27%
Sep 2026—————

  1. 1.Google Ad Manager

    62.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Amazon Ads

    34.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kevel

    1.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Xandr

    1.3%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sizmek

    0.27%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare search popularity between Amazon Ads and its closest rivals

How has branded search demand for Amazon Ads changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Ads worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide decreased from 42.8% to 34.2%.
  • Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide peaked at 43.2% in November 2025 and was lowest at 34% in May 2026.

How did search popularity change for ad server platforms worldwide in August 2026?

  1. Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026.

  2. Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026.

  3. Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

Where does Amazon Ads compete?

Amazon Ads is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ad server platforms2nd of 534.2%Shown above
Retail media networks1st of 555.9%Show ranking

How is Amazon Ads measured?

Brandwave collects information about searches that people make online using Amazon Ads’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon ads

Do you work for Amazon Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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