Amazon Ads vs DAX:Which is more popular?
In September 2026, Amazon Ads had more branded searches than DAX among audio advertising platforms worldwide. Amazon Ads had about 92,100 branded searches, while DAX had 320. Amazon Ads made up 62.8% of all audio advertising platform searches we track, and DAX accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, Amazon Ads appeared in four of the five answers and DAX in none.
Who do people search for more?
Amazon Ads, about 288 searches for every 1 for DAX
Who does AI mention more?
Amazon Ads, mentioned in 4 of 5 answers, DAX in 0
Who does AI recommend more?
Amazon Ads, the only one of the two named
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DAX did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Ads or DAX more popular in search?
This chart shows how often people search Google for Amazon Ads and DAX by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Ads, DAX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Spotify Ad Studio | Megaphone | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.2% | 1.2% | 1.8% | 0.73% | 0.24% | <0.01% |
| Nov 2025 | 62% | 33.5% | 1.6% | 1.9% | 0.68% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 2.1% | 0.64% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 2% | 0.76% | 0.22% | <0.01% |
| Feb 2026 | 52.6% | 42.6% | 1.7% | 2% | 0.79% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 3.7% | 0.61% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 1.8% | 0.76% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 1.8% | 0.66% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 1.4% | 0.66% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 1.9% | 0.6% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.92% | 0.64% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.68% | 0.61% | 0.22% | <0.01% |
How has the Amazon Ads and DAX comparison changed over the last 12 months?
3 findings
- Amazon Ads was ahead of DAX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Ads’ share of searches among audio advertising platforms worldwide moved from 57.8% to 62.8%, and its estimated monthly branded searches moved from 92.4K to 92.1K.
- Across the 12 months ending September 2026, DAX’s share of searches among audio advertising platforms worldwide moved from 0.24% to 0.22%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for audio advertising platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%.
Estimated monthly branded searches for DAX worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Ads’ and DAX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Ads
2 branded search terms
- amazon ads
- amazonads
DAX
1 branded search term
- dax audio
Other head-to-heads among audio advertising platforms
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