Brandwave

How popular isThe Trade Desk?

In September 2026, people searched for The Trade Desk by name about 50,500 times worldwide, a 17.3% decrease from the previous year. These searches made up 34.4% of all global audio advertising platform searches, placing The Trade Desk second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about audio advertising platforms, The Trade Desk appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

The Trade Desk is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Amazon AdsShare of searches 62.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. The Trade DeskShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. AudioGoShare of searches 1.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Spotify Ad StudioShare of searches 0.68%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. MegaphoneShare of searches 0.61%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top audio advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Trade Desk is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AudioGo1st
  2. Spotify Ad Studio2nd
  3. Amazon Ads3rd
  4. The Trade Desk4th
  5. Megaphone–
  6. DAX–
  7. Triton Podcast Metrics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audio advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audio advertising platforms compete with The Trade Desk?

The Trade Desk against audio advertising platforms worldwide, by month

Share of searches by month for Amazon Ads, The Trade Desk. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AdsThe Trade DeskAudioGoSpotify Ad StudioMegaphoneDAXTriton Podcast Metrics
Oct 202557.8%38.2%1.2%1.8%0.73%0.24%<0.01%
Nov 202562%33.5%1.6%1.9%0.68%0.26%<0.01%
Dec 202565.9%29.4%1.7%2.1%0.64%0.28%<0.01%
Jan 202652.8%42.6%1.7%2%0.76%0.22%<0.01%
Feb 202652.6%42.6%1.7%2%0.79%0.27%0.01%
Mar 202651.7%42.4%1.3%3.7%0.61%0.22%<0.01%
Apr 202656.8%38.6%1.8%1.8%0.76%0.24%<0.01%
May 202656.5%39.3%1.4%1.8%0.66%0.24%<0.01%
Jun 202656.9%39.4%1.4%1.4%0.66%0.2%<0.01%
Jul 202660.7%35%1.5%1.9%0.6%0.26%<0.01%
Aug 202653.2%43.7%1.3%0.92%0.64%0.23%<0.01%
Sep 202662.8%34.4%1.3%0.68%0.61%0.22%<0.01%

  1. 1.Amazon Ads

    62.8%

    Held 1st. 92.1K estimated branded searches, +22.3% vs prior month. Share +9.6 points.

  2. 2.The Trade Desk

    34.4%

    Held 2nd. 50.5K estimated branded searches, -18.3% vs prior month. Share -9.2 points.

  3. 3.AudioGo

    1.3%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Spotify Ad Studio

    0.68%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  5. 5.Megaphone

    0.61%

    Held 5th. 900 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.DAX

    0.22%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Triton Podcast Metrics

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Trade Desk and its closest rivals

Every comparison with The Trade Desk

32 comparisons

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Trade Desk worldwide fell from 61.1K to 50.5K.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide decreased from 38.2% to 34.4%.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide peaked at 43.7% in August 2026 and was lowest at 29.4% in December 2025.

How did search popularity change for audio advertising platforms worldwide in September 2026?

5 changes

  1. In September 2026, Amazon Ads gained share of searches among audio advertising platforms worldwide, from 53.2% to 62.8%.

  2. In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%.

  3. Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

  4. Estimated monthly branded searches for Megaphone worldwide fell 22.4% over 12 measured months, from 1.2K to 900 in September 2026.

  5. Estimated monthly branded searches for DAX worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are The Trade Desk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the trade desk
  • the trade desk dsp

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How the Brand Demand Index is measured

Where does The Trade Desk compete?

The Trade Desk is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms2nd of 70.97%Show ranking
Connected TV advertising platforms4th of 132.7%Show ranking
Programmatic advertising platforms1st of 934.1%Show ranking
Audio advertising platforms2nd of 734.4%Shown above
Digital ad buying platforms1st of 744.2%Show ranking
Digital out of home platforms1st of 1055.5%Show ranking
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