Brandwave

Programmatic advertising platforms:Which brands are most popular in search?

In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 45.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk45.4%
  2. Criteo30.4%
  3. Amazon DSP19.9%
  4. Xandr2.1%
  5. Basis Technologies1.5%
  6. MediaMath0.73%

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Share of SearchLeaderboard

Compare the programmatic advertising platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among programmatic advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Amazon DSP, Xandr. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoAmazon DSPXandrBasis TechnologiesMediaMath
Oct 202533.1%33.2%26.7%2.9%3%1%
Nov 202535.1%35.4%23.2%3.1%2.1%1.1%
Dec 202533.4%33.3%26.7%3.6%2%1%
Jan 202640%32.9%21.6%2.9%1.6%1%
Feb 202641.8%34.1%18.3%3%1.7%1.1%
Mar 202645.2%30.1%19.7%2.6%1.5%0.95%
Apr 202636.2%35.3%23.1%2.5%1.8%1.1%
May 202639.4%30.8%24.7%2.7%1.5%0.97%
Jun 202636.8%35.3%23.1%2.5%1.4%0.91%
Jul 202634.4%39.6%21.3%2.3%1.5%0.79%
Aug 202645.4%30.4%19.9%2.1%1.5%0.73%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.The Trade Desk

    45.4%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +11 points.

  2. 2.Criteo

    30.4%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -9.3 points.

  3. 3.Amazon DSP

    19.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Xandr

    2.1%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Basis Technologies

    1.5%

    Held 5th. 2K estimated branded searches, +1% vs prior month. Share -0.1 points.

  6. 6.MediaMath

    0.73%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among programmatic advertising platforms worldwide?

In August 2026, The Trade Desk was the most searched among programmatic advertising platforms worldwide, with an estimated 62K branded searches and 45.4% estimated Share of Search within this set. Criteo is in 2nd place, 15.1 percentage points behind at 30.4% Share of Search.

Global programmatic advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Trade Desk33.1% → 45.4%45.4%Aug 202633.1%Oct 20252nd → 1st
Criteo33.2% → 30.4%39.6%Jul 202630.1%Mar 20261st → 2nd
Amazon DSP26.7% → 19.9%26.7%Oct 202518.3%Feb 20263rd
Xandr2.9% → 2.1%3.6%Dec 20252.1%Aug 20265th → 4th
Basis Technologies3% → 1.5%3%Oct 20251.4%Jun 20264th → 5th
MediaMath1% → 0.73%1.1%Nov 20250.73%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among programmatic advertising platforms worldwide increased from 33.1% to 45.4%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 33.2% to 30.4%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 26.7% to 19.9%.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 2.9% to 2.1%.
  • Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide decreased from 3% to 1.5%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 39.6% in July 2026 and was lowest at 30.1% in March 2026.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 26.7% in October 2025 and was lowest at 18.3% in February 2026.
  • Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 3.6% in December 2025 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide peaked at 3% in October 2025 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, The Trade Desk rose from 2nd to 1st among programmatic advertising platforms worldwide.
  • Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among programmatic advertising platforms worldwide.
  • Across the 11 months ending August 2026, Xandr rose from 5th to 4th among programmatic advertising platforms worldwide.
  • Across the 11 months ending August 2026, Basis Technologies fell from 4th to 5th among programmatic advertising platforms worldwide.
  • Across the 11 months ending August 2026, MediaMath held steady: its estimated Share of Search among programmatic advertising platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for programmatic advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%.

  2. In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%.

  3. In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.

  4. Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.

  5. Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.

  6. Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

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