How popular isAmazon DSP in search?
In August 2026, there were an estimated 27.1K branded searches for Amazon DSP worldwide which is down 45.3% over the last 11 months. Amazon DSP holds 19.9% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Trade Desk45.4%
Criteo30.4%Amazon DSP19.9%
Xandr2.1%
Basis Technologies1.5%
MediaMath0.73%
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Which programmatic advertising platforms compete with Amazon DSP?
Share of Search by month for The Trade Desk, Criteo, Amazon DSP, Xandr. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Amazon DSP | Xandr | Basis Technologies | MediaMath |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 33.2% | 26.7% | 2.9% | 3% | 1% |
| Nov 2025 | 35.1% | 35.4% | 23.2% | 3.1% | 2.1% | 1.1% |
| Dec 2025 | 33.4% | 33.3% | 26.7% | 3.6% | 2% | 1% |
| Jan 2026 | 40% | 32.9% | 21.6% | 2.9% | 1.6% | 1% |
| Feb 2026 | 41.8% | 34.1% | 18.3% | 3% | 1.7% | 1.1% |
| Mar 2026 | 45.2% | 30.1% | 19.7% | 2.6% | 1.5% | 0.95% |
| Apr 2026 | 36.2% | 35.3% | 23.1% | 2.5% | 1.8% | 1.1% |
| May 2026 | 39.4% | 30.8% | 24.7% | 2.7% | 1.5% | 0.97% |
| Jun 2026 | 36.8% | 35.3% | 23.1% | 2.5% | 1.4% | 0.91% |
| Jul 2026 | 34.4% | 39.6% | 21.3% | 2.3% | 1.5% | 0.79% |
| Aug 2026 | 45.4% | 30.4% | 19.9% | 2.1% | 1.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.4% | 62K | +41.4% | +11 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 41.4K | -17.8% | -9.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.9% | 27.1K | 0% | -1.4 points | |
| 4, held 4th | 2.1% | 2.9K | 0% | -0.2 points | |
| 5, held 5th | 1.5% | 2K | +1% | -0.1 points | |
| 6, held 6th | 0.73% | 1K | 0% | -0.1 points |
45.4%
Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +11 points.
2.
Criteo30.4%
Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -9.3 points.
19.9%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.4 points.
4.
Xandr2.1%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.5%
Held 5th. 2K estimated branded searches, +1% vs prior month. Share -0.1 points.
0.73%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Amazon DSP and its closest rivals
How has branded search demand for Amazon DSP changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon DSP worldwide fell from 49.5K to 27.1K.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide decreased from 26.7% to 19.9%.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms worldwide peaked at 26.7% in October 2025 and was lowest at 18.3% in February 2026.
How did search popularity change for programmatic advertising platforms worldwide in August 2026?
6 changes
In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among programmatic advertising platforms worldwide, at 45.4%.
In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms worldwide, from 39.6% to 30.4%.
In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 21.3% to 19.9%.
Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.
Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.
Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
Where does Amazon DSP compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Display advertising platforms | 4th of 5 | 16% | Show ranking |
| Programmatic advertising platforms | 3rd of 6 | 19.9% | Shown above |
| Programmatic advertising platforms | 2nd of 5 | 28.9% | Show ranking |
How is Amazon DSP measured?
Brandwave collects information about searches that people make online using Amazon DSP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amazon dsp
Who owns Amazon DSP?
Amazon Connect, 
Amazon Music, Amazon SES, Amazon Web Services, 
Audible, 
eero, 
Ring, owned by the same company, worldwide.
Do you work for Amazon DSP? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Amazon DSP your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.