Brandwave

How popular isStackAdapt?

In September 2026, people searched for StackAdapt by name about 22,400 times worldwide, about the same as the previous year. These searches made up 0.43% of all global display advertising platform searches, placing StackAdapt fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about display advertising platforms, StackAdapt appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

StackAdapt is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. Google AdsShare of searches 97.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. The Trade DeskShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CriteoShare of searches 0.78%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Amazon DSPShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. StackAdaptShare of searches 0.43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top display advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StackAdapt was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. StackAdapt is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Display & Video 3601st
  2. Google Ads2nd
  3. StackAdapt3rd
  4. Amazon DSP4th
  5. The Trade Desk5th
  6. AdRoll6th
  7. Criteo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AdRoll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about display advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which display advertising platforms compete with StackAdapt?

StackAdapt against display advertising platforms worldwide, by month

Share of searches by month for Google Ads, StackAdapt. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsThe Trade DeskCriteoAmazon DSPStackAdaptAdRollDisplay & Video 360
Oct 202595.3%1.4%1.4%1.1%0.52%0.23%0.04%
Nov 202596.2%1.2%1.2%0.77%0.43%0.19%0.04%
Dec 202596.8%0.97%0.95%0.78%0.35%0.16%0.03%
Jan 202695.9%1.4%1.2%0.77%0.52%0.19%0.03%
Feb 202696.1%1.4%1.2%0.63%0.43%0.19%0.04%
Mar 202695.6%1.8%1.1%0.77%0.52%0.19%0.05%
Apr 202696.2%1.2%1.2%0.77%0.53%0.15%0.04%
May 202696.4%1.2%0.95%0.77%0.53%0.13%0.04%
Jun 202696.2%1.2%1.2%0.77%0.52%0.13%0.03%
Jul 202696.6%1%1.2%0.63%0.43%0.13%0.03%
Aug 202696.3%1.4%0.95%0.63%0.52%0.13%0.03%
Sep 202697.2%0.97%0.78%0.52%0.43%0.1%0.03%

  1. 1.Google Ads

    97.2%

    Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  2. 2.The Trade Desk

    0.97%

    Held 2nd. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  3. 3.Criteo

    0.78%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Amazon DSP

    0.52%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.StackAdapt

    0.43%

    Held 5th. 22.4K estimated branded searches, -0.18% vs prior month. Share -0.1 points.

  6. 6.AdRoll

    0.1%

    Held 6th. 5.4K estimated branded searches, +0.18% vs prior month. Share 0 points.

  7. 7.Display & Video 360

    0.03%

    Held 7th. 1.5K estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between StackAdapt and its closest rivals

Every comparison with StackAdapt

33 comparisons

How has branded search demand for StackAdapt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for StackAdapt worldwide held steady at 22.4K.
  • Across the 12 months ending September 2026, StackAdapt’s share of searches among display advertising platforms worldwide held steady, from 0.52% to 0.43%.

How did search popularity change for display advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Ads gained share of searches among display advertising platforms worldwide, from 96.3% to 97.2%.

  2. Estimated monthly branded searches for AdRoll worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Criteo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026.

  6. Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.

How are StackAdapt’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using StackAdapt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

Do you work for StackAdapt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does StackAdapt compete?

StackAdapt is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms5th of 70.43%Shown above
Connected TV advertising platforms6th of 101.2%Show ranking
Native advertising platforms3rd of 714.9%Show ranking
Programmatic advertising platforms4th of 915.1%Show ranking
Connected TV advertising platforms3rd of 815.7%Show ranking
Digital ad buying platforms3rd of 719.6%Show ranking
Digital out of home platforms2nd of 1024.6%Show ranking
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