MNTN vs StackAdapt:Which is more popular?
In September 2026, StackAdapt had more branded searches than MNTN among connected TV advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while MNTN had 390. StackAdapt made up 1.2% of all connected TV advertising platform searches we track, and MNTN accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, both MNTN and StackAdapt appeared in all five answers. StackAdapt was mentioned before MNTN in four out of five answers.
Who do people search for more?
StackAdapt, about 57 searches for every 1 for MNTN
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
StackAdapt, named ahead of MNTN in 4 of 5 answers
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Top connected TV advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MNTN and StackAdapt showed up in all five answers. StackAdapt was listed before MNTN in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Trade Desk1st
StackAdapt2nd
Amazon DSP3rd
MNTN4th
Roku5th
Display & Video 3606th
Tatari7th
Samsung–
Vizio–
LG Ad Solutions–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about connected TV advertising platforms
5 answers
Asked ChatGPT
“Which connected TV advertising platform should I use?”
Asked ChatGPT
“What are the best connected TV advertising platforms?”
Asked ChatGPT
“What's the best connected TV advertising platform for streaming TV ads?”
Searched Google, AI Overview
“connected tv advertising platforms”
Searched Google, AI Overview
“ctv ad platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MNTN or StackAdapt more popular in search?
This chart shows how often people search Google for MNTN and StackAdapt by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for StackAdapt, MNTN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roku | Samsung | Vizio | The Trade Desk | Amazon DSP | StackAdapt | Tatari | LG Ad Solutions | Display & Video 360 | MNTN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 5% | 5% | 2.8% | 2.2% | 1% | 0.68% | 0.06% | 0.08% | 0.02% |
| Nov 2025 | 82.5% | 6.1% | 6.1% | 2.3% | 1.5% | 0.83% | 0.68% | 0.05% | 0.07% | 0.01% |
| Dec 2025 | 84.8% | 5.1% | 5.1% | 1.9% | 1.5% | 0.7% | 0.69% | 0.05% | 0.06% | 0.01% |
| Jan 2026 | 83.6% | 5% | 5% | 2.8% | 1.5% | 1% | 0.84% | 0.05% | 0.07% | 0.02% |
| Feb 2026 | 80.7% | 7.3% | 4.9% | 3.3% | 1.5% | 0.99% | 1.2% | 0.05% | 0.09% | 0.02% |
| Mar 2026 | 82.1% | 6.1% | 4.9% | 3.4% | 1.5% | 1% | 0.82% | 0.09% | 0.09% | 0.02% |
| Apr 2026 | 81.6% | 6% | 4.9% | 2.8% | 1.8% | 1.2% | 1.5% | 0.05% | 0.1% | 0.02% |
| May 2026 | 82% | 6% | 4.9% | 2.9% | 1.8% | 1.2% | 1% | 0.05% | 0.09% | 0.02% |
| Jun 2026 | 84% | 5% | 5% | 2.4% | 1.5% | 1% | 0.84% | 0.07% | 0.07% | 0.01% |
| Jul 2026 | 83.8% | 6.2% | 5% | 2% | 1.2% | 0.84% | 0.83% | 0.05% | 0.07% | 0.01% |
| Aug 2026 | 82.9% | 6.1% | 5% | 2.8% | 1.2% | 1% | 0.83% | 0.11% | 0.05% | 0.01% |
| Sep 2026 | 81.4% | 6% | 6% | 2.7% | 1.5% | 1.2% | 0.99% | 0.2% | 0.08% | 0.02% |
How has the MNTN and StackAdapt comparison changed over the last 12 months?
3 findings
- StackAdapt was ahead of MNTN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MNTN’s share of searches among connected TV advertising platforms worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, StackAdapt’s share of searches among connected TV advertising platforms worldwide moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 22.4K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
0 changes
Neither MNTN nor StackAdapt moved beyond provider rounding among connected TV advertising platforms in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MNTN’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MNTN
1 branded search term
- mntn ctv
StackAdapt
3 branded search terms
- stackadapt
- stackadapt dsp
- stackadapt programmatic advertising
Other head-to-heads among connected TV advertising platforms

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