Brandwave

Digital out of home platforms:Which brands are most popular in search?

In August 2026, Clear Channel Outdoor was the most searched among digital out of home platforms worldwide, with an estimated 6.6K branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clear Channel Outdoor46.1%
  2. Vistar Media25.1%
  3. Broadsign16.8%
  4. Hivestack7%
  5. Place Exchange5%

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Share of SearchLeaderboard

Compare the platforms that buy digital billboard space. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital out of home platforms worldwide, by month

Share of Search by month for Clear Channel Outdoor, Vistar Media, Broadsign, Hivestack, Place Exchange. The figures are in the table below the chart.

View monthly share of search table
MonthClear Channel OutdoorVistar MediaBroadsignHivestackPlace Exchange
Oct 202549.3%21.9%14.4%9.5%5%
Nov 202545.5%20.2%16.3%9%9%
Dec 202546.5%20.4%16.9%9.2%7%
Jan 202648.5%21.6%14.4%9.6%6%
Feb 202658.5%17.4%11.6%7.7%4.8%
Mar 202647.1%20.9%16.9%9.3%5.8%
Apr 202648.3%21.5%17.3%7.7%5.2%
May 202644.7%24.4%16.2%8.8%6%
Jun 202645.1%24.6%16.4%8.9%4.9%
Jul 202644.5%24.3%19.6%6.7%4.9%
Aug 202646.1%25.1%16.8%7%5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Clear Channel Outdoor

    46.1%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Vistar Media

    25.1%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Broadsign

    16.8%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -2.8 points.

  4. 4.Hivestack

    7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Place Exchange

    5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among digital out of home platforms worldwide?

In August 2026, Clear Channel Outdoor was the most searched among digital out of home platforms worldwide, with an estimated 6.6K branded searches and 46.1% estimated Share of Search within this set. Vistar Media is in 2nd place, 20.9 percentage points behind at 25.1% Share of Search.

Global digital out of home platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clear Channel Outdoor49.3% → 46.1%58.5%Feb 202644.5%Jul 20261st
Vistar Media21.9% → 25.1%25.1%Aug 202617.4%Feb 20262nd
Broadsign14.4% → 16.8%19.6%Jul 202611.6%Feb 20263rd
Hivestack9.5% → 7%9.6%Jan 20266.7%Jul 20264th
Place Exchange5%9%Nov 20254.8%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clear Channel Outdoor’s estimated Share of Search among digital out of home platforms worldwide decreased from 49.3% to 46.1%.
  • Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide increased from 21.9% to 25.1%.
  • Across the 11 months ending August 2026, Broadsign’s estimated Share of Search among digital out of home platforms worldwide increased from 14.4% to 16.8%.
  • Across the 11 months ending August 2026, Hivestack’s estimated Share of Search among digital out of home platforms worldwide decreased from 9.5% to 7%.
  • Across the 11 months ending August 2026, Clear Channel Outdoor’s estimated Share of Search among digital out of home platforms worldwide peaked at 58.5% in February 2026 and was lowest at 44.5% in July 2026.
  • Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide peaked at 25.1% in August 2026 and was lowest at 17.4% in February 2026.
  • Across the 11 months ending August 2026, Broadsign’s estimated Share of Search among digital out of home platforms worldwide peaked at 19.6% in July 2026 and was lowest at 11.6% in February 2026.
  • Across the 11 months ending August 2026, Hivestack’s estimated Share of Search among digital out of home platforms worldwide peaked at 9.6% in January 2026 and was lowest at 6.7% in July 2026.
  • Across the 11 months ending August 2026, Place Exchange’s estimated Share of Search among digital out of home platforms worldwide peaked at 9% in November 2025 and was lowest at 4.8% in February 2026.
  • Across the 11 months ending August 2026, Place Exchange held steady: its estimated Share of Search among digital out of home platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for digital out of home platforms worldwide in August 2026?

  1. In August 2026, Clear Channel Outdoor gained estimated Share of Search among digital out of home platforms worldwide, from 44.5% to 46.1%.

  2. In August 2026, Vistar Media gained estimated Share of Search among digital out of home platforms worldwide, from 24.3% to 25.1%.

  3. In August 2026, Broadsign lost estimated Share of Search among digital out of home platforms worldwide, from 19.6% to 16.8%.

  4. Estimated monthly branded searches for Hivestack worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  5. Estimated monthly branded searches for Place Exchange worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

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