Broadsign vs Vistar Media:Which is more popular by branded search?
In August 2026, Vistar Media had more branded searches than Broadsign among digital out of home platforms worldwide. Vistar Media was estimated to have 3.6K branded searches compared to Broadsign’s 2.4K, and held a 25.1% Share of Search versus Broadsign’s 16.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Broadsign or Vistar Media?
Compare the platforms that buy digital billboard space. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vistar Media, Broadsign. The figures are in the table below the chart.
View monthly share of search table
| Month | Clear Channel Outdoor | Vistar Media | Broadsign | Hivestack | Place Exchange |
|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 21.9% | 14.4% | 9.5% | 5% |
| Nov 2025 | 45.5% | 20.2% | 16.3% | 9% | 9% |
| Dec 2025 | 46.5% | 20.4% | 16.9% | 9.2% | 7% |
| Jan 2026 | 48.5% | 21.6% | 14.4% | 9.6% | 6% |
| Feb 2026 | 58.5% | 17.4% | 11.6% | 7.7% | 4.8% |
| Mar 2026 | 47.1% | 20.9% | 16.9% | 9.3% | 5.8% |
| Apr 2026 | 48.3% | 21.5% | 17.3% | 7.7% | 5.2% |
| May 2026 | 44.7% | 24.4% | 16.2% | 8.8% | 6% |
| Jun 2026 | 45.1% | 24.6% | 16.4% | 8.9% | 4.9% |
| Jul 2026 | 44.5% | 24.3% | 19.6% | 6.7% | 4.9% |
| Aug 2026 | 46.1% | 25.1% | 16.8% | 7% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Broadsign and Vistar Media comparison changed over the last 12 months?
3 findings
- Vistar Media was ahead of Broadsign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Broadsign’s estimated Share of Search among digital out of home platforms worldwide moved from 14.4% to 16.8%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide moved from 21.9% to 25.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for digital out of home platforms worldwide in August 2026?
2 changes
In August 2026, Vistar Media gained estimated Share of Search among digital out of home platforms worldwide, from 24.3% to 25.1%.
In August 2026, Broadsign lost estimated Share of Search among digital out of home platforms worldwide, from 19.6% to 16.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Broadsign’s and Vistar Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broadsign
1 branded search term
- broadsign
Vistar Media
1 branded search term
- vistar media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.