Brandwave

How popular isThe Trade Desk?

In September 2026, people searched for The Trade Desk by name about 50,500 times worldwide, a 17.3% decrease from the previous year. These searches made up 55.5% of all global digital out of home platform searches, placing The Trade Desk first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about digital out of home platforms, The Trade Desk appeared in two of the four answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

The Trade Desk is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. The Trade DeskShare of searches 55.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. StackAdaptShare of searches 24.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Clear Channel OutdoorShare of searches 7.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  4. Vistar MediaShare of searches 4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. BroadsignShare of searches 3.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+5 more

The Trade Desk website (opens in a new tab)

Follow The Trade Desk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top digital out of home platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Trade Desk was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. The Trade Desk is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistar Media1st
  2. AdQuick2nd
  3. StackAdapt3rd
  4. Blindspot4th
  5. The Trade Desk5th
  6. Broadsign6th
  7. Adomni7th
  8. Clear Channel Outdoor8th
  9. Hivestack–
  10. Place Exchange–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistar Media4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • StackAdapt3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AdQuick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trade Desk2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Broadsign2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adomni2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blindspot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clear Channel Outdoor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hivestack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Place Exchange0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digital out of home platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digital out of home platforms compete with The Trade Desk?

The Trade Desk against digital out of home platforms worldwide, by month

Share of searches by month for The Trade Desk, StackAdapt, Clear Channel Outdoor, Vistar Media, Broadsign. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskStackAdaptClear Channel OutdoorVistar MediaBroadsignAdomniAdQuickHivestackPlace ExchangeBlindspot
Oct 202557.3%21%9.3%4.1%2.7%1.2%1.5%1.8%0.94%0.03%
Nov 202556.3%20.7%9.1%4.1%3.3%1.5%1.5%1.8%1.8%0.02%
Dec 202556.2%20.5%9%4%3.3%1.8%2.2%1.8%1.4%0.03%
Jan 202659.1%21.7%7.8%3.5%2.3%1.5%1.5%1.5%0.97%0.02%
Feb 202659.3%17.7%11.7%3.5%2.3%1.5%1.5%1.5%0.96%0.03%
Mar 202663.6%18.9%6.8%3%2.4%1.3%1.6%1.3%0.84%0.03%
Apr 202654.9%24.1%8.7%3.8%3.1%1.4%1.7%1.4%0.94%0.02%
May 202656.4%24.3%7.1%3.9%2.6%1.4%2%1.4%0.95%0.02%
Jun 202656.6%24.2%7.1%3.9%2.6%1.4%2.1%1.4%0.78%0.03%
Jul 202654.4%22.9%8.3%4.5%3.6%1.6%2.4%1.3%0.9%0.04%
Aug 202660.7%22%6.5%3.5%2.4%1.6%1.6%0.98%0.71%0.03%
Sep 202655.5%24.6%7.3%4%3.2%1.8%1.8%1.1%0.79%0.03%

  1. 1.The Trade Desk

    55.5%

    Held 1st. 50.5K estimated branded searches, -18.3% vs prior month. Share -5.2 points.

  2. 2.StackAdapt

    24.6%

    Held 2nd. 22.4K estimated branded searches, -0.18% vs prior month. Share +2.6 points.

  3. 3.Clear Channel Outdoor

    7.3%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Vistar Media

    4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Broadsign

    3.2%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.8 points.

  6. 6.Adomni

    1.8%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.AdQuick

    1.8%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Hivestack

    1.1%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Place Exchange

    0.79%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Blindspot

    0.03%

    Held 10th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Trade Desk and its closest rivals

Every comparison with The Trade Desk

32 comparisons

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Trade Desk worldwide fell from 61.1K to 50.5K.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among digital out of home platforms worldwide decreased from 57.3% to 55.5%.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among digital out of home platforms worldwide peaked at 63.6% in March 2026 and was lowest at 54.4% in July 2026.

How did search popularity change for digital out of home platforms worldwide in September 2026?

6 changes

  1. In September 2026, StackAdapt gained share of searches among digital out of home platforms worldwide, from 22% to 24.6%.

  2. In September 2026, Broadsign gained share of searches among digital out of home platforms worldwide, from 2.4% to 3.2%.

  3. In September 2026, Clear Channel Outdoor gained share of searches among digital out of home platforms worldwide, from 6.5% to 7.3%.

  4. In September 2026, The Trade Desk lost share of searches among digital out of home platforms worldwide, from 60.7% to 55.5%.

  5. Estimated monthly branded searches for Adomni worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Hivestack worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are The Trade Desk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the trade desk
  • the trade desk dsp

Do you work for The Trade Desk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does The Trade Desk compete?

The Trade Desk is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms2nd of 70.97%Show ranking
Connected TV advertising platforms4th of 102.7%Show ranking
Programmatic advertising platforms1st of 934.1%Show ranking
Audio advertising platforms2nd of 734.4%Show ranking
Connected TV advertising platforms1st of 835.5%Show ranking
Digital ad buying platforms1st of 744.2%Show ranking
Digital out of home platforms1st of 1055.5%Shown above
Creator with pink hair and a pink jacket

Is The Trade Desk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free