DAX vs The Trade Desk:Which is more popular?
In September 2026, The Trade Desk had more branded searches than DAX among audio advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while DAX had 320. The Trade Desk made up 34.4% of all audio advertising platform searches we track, and DAX accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, The Trade Desk appeared in two of the five answers and DAX in none.
Who do people search for more?
The Trade Desk, about 158 searches for every 1 for DAX
Who does AI mention more?
The Trade Desk, mentioned in 2 of 5 answers, DAX in 0
Who does AI recommend more?
The Trade Desk, the only one of the two named
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAX did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DAX or The Trade Desk more popular in search?
This chart shows how often people search Google for DAX and The Trade Desk by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for The Trade Desk, DAX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Spotify Ad Studio | Megaphone | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.2% | 1.2% | 1.8% | 0.73% | 0.24% | <0.01% |
| Nov 2025 | 62% | 33.5% | 1.6% | 1.9% | 0.68% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 2.1% | 0.64% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 2% | 0.76% | 0.22% | <0.01% |
| Feb 2026 | 52.6% | 42.6% | 1.7% | 2% | 0.79% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 3.7% | 0.61% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 1.8% | 0.76% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 1.8% | 0.66% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 1.4% | 0.66% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 1.9% | 0.6% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.92% | 0.64% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.68% | 0.61% | 0.22% | <0.01% |
How has the DAX and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of DAX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAX’s share of searches among audio advertising platforms worldwide moved from 0.24% to 0.22%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 38.2% to 34.4%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for audio advertising platforms worldwide in September 2026?
2 changes
In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%.
Estimated monthly branded searches for DAX worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DAX’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAX
1 branded search term
- dax audio
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
Other head-to-heads among audio advertising platforms
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