How popular isThe Trade Desk in search?
In August 2026, there were an estimated 62K branded searches for The Trade Desk worldwide which held steady over the last 11 months. The Trade Desk holds 63.4% estimated Share of Search among digital ad buying platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
The Trade Desk63.4%
StackAdapt23.1%
AdRoll5.9%
Quantcast5.6%
Basis Technologies2%
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Which digital ad buying platforms compete with The Trade Desk?
Share of Search by month for The Trade Desk, StackAdapt, AdRoll, Quantcast, Basis Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | StackAdapt | AdRoll | Quantcast | Basis Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 21% | 9.5% | 7.6% | 5.1% |
| Nov 2025 | 57.8% | 21.3% | 9.7% | 7.7% | 3.4% |
| Dec 2025 | 58% | 21.3% | 9.6% | 7.7% | 3.5% |
| Jan 2026 | 60.4% | 22.3% | 8.2% | 6.6% | 2.4% |
| Feb 2026 | 62.9% | 18.9% | 8.7% | 6.8% | 2.5% |
| Mar 2026 | 65.2% | 19.5% | 7.4% | 5.8% | 2.2% |
| Apr 2026 | 57.1% | 25.1% | 7.7% | 7.4% | 2.8% |
| May 2026 | 58.7% | 25.2% | 6.4% | 7.4% | 2.2% |
| Jun 2026 | 58.8% | 25.2% | 6.4% | 7.5% | 2.2% |
| Jul 2026 | 58% | 24.5% | 7.7% | 7.3% | 2.6% |
| Aug 2026 | 63.4% | 23.1% | 5.9% | 5.6% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 62K | +41.4% | +5.4 points | |
| 2, held 2nd | 23.1% | 22.6K | +22.2% | -1.3 points | |
| 3, held 3rd | 5.9% | 5.8K | -0.86% | -1.8 points | |
| 4, held 4th | 5.6% | 5.5K | -0.73% | -1.7 points | |
| 5, held 5th | 2% | 2K | +1% | -0.6 points |
63.4%
held 1st · 62K estimated branded searches · +41.4% vs prior month · +5.4 points
23.1%
held 2nd · 22.6K estimated branded searches · +22.2% vs prior month · -1.3 points
3.
AdRoll5.9%
held 3rd · 5.8K estimated branded searches · -0.86% vs prior month · -1.8 points
5.6%
held 4th · 5.5K estimated branded searches · -0.73% vs prior month · -1.7 points
held 5th · 2K estimated branded searches · +1% vs prior month · -0.6 points
Compare search popularity between The Trade Desk and its closest rivals
How has branded search demand for The Trade Desk changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Trade Desk worldwide held steady, from 61.3K to 62K.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among digital ad buying platforms worldwide increased from 56.8% to 63.4%.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among digital ad buying platforms worldwide peaked at 65.2% in March 2026 and was lowest at 56.8% in October 2025.
How did search popularity change for digital ad buying platforms worldwide in August 2026?
5 changes
In August 2026, The Trade Desk gained estimated Share of Search among digital ad buying platforms worldwide, from 58% to 63.4%.
In August 2026, AdRoll lost estimated Share of Search among digital ad buying platforms worldwide, from 7.7% to 5.9%.
In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%.
In August 2026, StackAdapt lost estimated Share of Search among digital ad buying platforms worldwide, from 24.5% to 23.1%.
In August 2026, Basis Technologies lost estimated Share of Search among digital ad buying platforms worldwide, from 2.6% to 2%.
How is The Trade Desk measured?
Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk programmatic advertising
- thetradedesk.com
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Is The Trade Desk your brand?
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