Brandwave

Broadsign vs The Trade Desk:Which is more popular?

In September 2026, The Trade Desk had more branded searches than Broadsign among digital out of home platforms worldwide. The Trade Desk had about 50,500 branded searches, while Broadsign had 2,900. The Trade Desk made up 55.5% of all digital out of home platform searches we track, and Broadsign accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about digital out of home platforms, Broadsign and The Trade Desk each appeared in two of the four answers. Broadsign and The Trade Desk were each mentioned first in one of the two answers that named either.

Among digital out of home platforms worldwide in September 2026

Who do people search for more?

The Trade Desk, about 17 searches for every 1 for Broadsign

The Trade Desk 50.5K searchesBroadsign 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Broadsign in 2 of 4The Trade Desk in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Broadsign first in 1The Trade Desk first in 1

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Top digital out of home platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Broadsign and The Trade Desk were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Broadsign and The Trade Desk were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistar Media1st
  2. AdQuick2nd
  3. StackAdapt3rd
  4. Blindspot4th
  5. The Trade Desk5th
  6. Broadsign6th
  7. Adomni7th
  8. Clear Channel Outdoor8th
  9. Hivestack–
  10. Place Exchange–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistar Media4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • StackAdapt3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AdQuick3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Trade Desk2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Broadsign2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adomni2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blindspot2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clear Channel Outdoor1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hivestack0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Place Exchange0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about digital out of home platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Broadsign or The Trade Desk more popular in search?

This chart shows how often people search Google for Broadsign and The Trade Desk by name. Each line represents a brand's share of searches for all ten digital out of home platforms we track, month by month, from English-language searches worldwide.

Broadsign and The Trade Desk among digital out of home platforms worldwide, by month

Share of searches by month for The Trade Desk, Broadsign. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskStackAdaptClear Channel OutdoorVistar MediaBroadsignAdomniAdQuickHivestackPlace ExchangeBlindspot
Oct 202557.3%21%9.3%4.1%2.7%1.2%1.5%1.8%0.94%0.03%
Nov 202556.3%20.7%9.1%4.1%3.3%1.5%1.5%1.8%1.8%0.02%
Dec 202556.2%20.5%9%4%3.3%1.8%2.2%1.8%1.4%0.03%
Jan 202659.1%21.7%7.8%3.5%2.3%1.5%1.5%1.5%0.97%0.02%
Feb 202659.3%17.7%11.7%3.5%2.3%1.5%1.5%1.5%0.96%0.03%
Mar 202663.6%18.9%6.8%3%2.4%1.3%1.6%1.3%0.84%0.03%
Apr 202654.9%24.1%8.7%3.8%3.1%1.4%1.7%1.4%0.94%0.02%
May 202656.4%24.3%7.1%3.9%2.6%1.4%2%1.4%0.95%0.02%
Jun 202656.6%24.2%7.1%3.9%2.6%1.4%2.1%1.4%0.78%0.03%
Jul 202654.4%22.9%8.3%4.5%3.6%1.6%2.4%1.3%0.9%0.04%
Aug 202660.7%22%6.5%3.5%2.4%1.6%1.6%0.98%0.71%0.03%
Sep 202655.5%24.6%7.3%4%3.2%1.8%1.8%1.1%0.79%0.03%

How has the Broadsign and The Trade Desk comparison changed over the last 12 months?

3 findings

How did search popularity change for digital out of home platforms worldwide in September 2026?

2 changes

  1. In September 2026, Broadsign gained share of searches among digital out of home platforms worldwide, from 2.4% to 3.2%.

  2. In September 2026, The Trade Desk lost share of searches among digital out of home platforms worldwide, from 60.7% to 55.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Broadsign’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broadsign

1 branded search term

  • broadsign

The Trade Desk

2 branded search terms

  • the trade desk
  • the trade desk dsp

How the Brand Demand Index is measured

Other head-to-heads among digital out of home platforms

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