Spotify Ad Studio vs The Trade Desk:Which is more popular?
In September 2026, The Trade Desk had more branded searches than Spotify Ad Studio among audio advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Spotify Ad Studio had 1,000. The Trade Desk made up 34.4% of all audio advertising platform searches we track, and Spotify Ad Studio accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, Spotify Ad Studio appeared in four of the five answers and The Trade Desk in two. Spotify Ad Studio was mentioned before The Trade Desk in three out of five answers.
Who do people search for more?
The Trade Desk, about 51 searches for every 1 for Spotify Ad Studio
Who does AI mention more?
Spotify Ad Studio, mentioned in 4 of 5 answers, The Trade Desk in 2
Who does AI recommend more?
Spotify Ad Studio, named ahead of The Trade Desk in 3 of 5 answers
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spotify Ad Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spotify Ad Studio was listed before The Trade Desk in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Spotify Ad Studio or The Trade Desk more popular in search?
This chart shows how often people search Google for Spotify Ad Studio and The Trade Desk by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for The Trade Desk, Spotify Ad Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Spotify Ad Studio | Megaphone | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 38.2% | 1.2% | 1.8% | 0.73% | 0.24% | <0.01% |
| Nov 2025 | 62% | 33.5% | 1.6% | 1.9% | 0.68% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 2.1% | 0.64% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 2% | 0.76% | 0.22% | <0.01% |
| Feb 2026 | 52.6% | 42.6% | 1.7% | 2% | 0.79% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 3.7% | 0.61% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 1.8% | 0.76% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 1.8% | 0.66% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 1.4% | 0.66% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 1.9% | 0.6% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.92% | 0.64% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.68% | 0.61% | 0.22% | <0.01% |
How has the Spotify Ad Studio and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of Spotify Ad Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spotify Ad Studio’s share of searches among audio advertising platforms worldwide moved from 1.8% to 0.68%, and its estimated monthly branded searches moved from 2.9K to 1K.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 38.2% to 34.4%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for audio advertising platforms worldwide in September 2026?
2 changes
In September 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 43.7% to 34.4%.
Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Spotify Ad Studio’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotify Ad Studio
1 branded search term
- spotifyadstudio
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
Other head-to-heads among audio advertising platforms
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