Brandwave

Audio advertising platforms:Which brands are most popular in search?

In August 2026, Megaphone was the most searched among audio advertising platforms worldwide, with an estimated 165K branded searches and 85.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Megaphone85.2%
  2. Acast14%
  3. Spotify Ad Studio0.67%
  4. DAX0.17%
  5. Triton Podcast Metrics<0.01%

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Share of SearchLeaderboard

Compare the platforms used to buy audio advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among audio advertising platforms worldwide, by month

Share of Search by month for Megaphone, Acast. The figures are in the table below the chart.

View monthly share of search table
MonthMegaphoneAcastSpotify Ad StudioDAXTriton Podcast Metrics
Oct 202584.7%13.9%1.2%0.16%<0.01%
Nov 202581.9%16.4%1.4%0.19%<0.01%
Dec 202584.4%13.9%1.5%0.2%<0.01%
Jan 202684.5%13.9%1.5%0.16%<0.01%
Feb 202684.4%13.9%1.5%0.2%0.01%
Mar 202680.4%16.1%3.2%0.19%<0.01%
Apr 202684.7%13.9%1.2%0.16%<0.01%
May 202684.7%13.9%1.2%0.16%<0.01%
Jun 202682.2%16.5%1.2%0.16%<0.01%
Jul 202684.4%13.9%1.5%0.2%<0.01%
Aug 202685.2%14%0.67%0.17%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Megaphone

    85.2%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  2. 2.Acast

    14%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  3. 3.Spotify Ad Studio

    0.67%

    Held 3rd. 1.3K estimated branded searches, -45.8% vs prior month. Share -0.8 points.

  4. 4.DAX

    0.17%

    Held 4th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Triton Podcast Metrics

    <0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among audio advertising platforms worldwide?

In August 2026, Megaphone was the most searched among audio advertising platforms worldwide, with an estimated 165K branded searches and 85.2% estimated Share of Search within this set. Acast is in 2nd place, 71.2 percentage points behind at 14% Share of Search.

Global audio advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Megaphone84.7% → 85.2%85.2%Aug 202680.4%Mar 20261st
Acast13.9% → 14%16.5%Jun 202613.9%Feb 20262nd
Spotify Ad Studio1.2% → 0.67%3.2%Mar 20260.67%Aug 20263rd
DAX0.16% → 0.17%0.2%Jul 20260.16%Jun 20264th
Triton Podcast Metrics<0.01%0.01%Feb 2026<0.01%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among audio advertising platforms worldwide increased from 84.7% to 85.2%.
  • Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide decreased from 1.2% to 0.67%.
  • Across the 11 months ending August 2026, Megaphone’s estimated Share of Search among audio advertising platforms worldwide peaked at 85.2% in August 2026 and was lowest at 80.4% in March 2026.
  • Across the 11 months ending August 2026, Acast’s estimated Share of Search among audio advertising platforms worldwide peaked at 16.5% in June 2026 and was lowest at 13.9% in February 2026.
  • Across the 11 months ending August 2026, Spotify Ad Studio’s estimated Share of Search among audio advertising platforms worldwide peaked at 3.2% in March 2026 and was lowest at 0.67% in August 2026.
  • Across the 11 months ending August 2026, Acast, DAX and Triton Podcast Metrics held steady: their estimated Share of Search among audio advertising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for audio advertising platforms worldwide in August 2026?

  1. In August 2026, Megaphone gained estimated Share of Search among audio advertising platforms worldwide, from 84.4% to 85.2%.

  2. In August 2026, Spotify Ad Studio lost estimated Share of Search among audio advertising platforms worldwide, from 1.5% to 0.67%.

  3. Estimated monthly branded searches for Acast worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for DAX worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How the Brand Demand Index is measured

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