Brandwave

How popular isThe Trade Desk?

In September 2026, people searched for The Trade Desk by name about 50,500 times worldwide, a 17.3% decrease from the previous year. These searches made up 2.7% of all global connected TV advertising platform searches, placing The Trade Desk fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about connected TV advertising platforms, The Trade Desk appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

The Trade Desk is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. RokuShare of searches 81.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SamsungShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. VizioShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. The Trade DeskShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Amazon DSPShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Trade Desk is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. LG Ad Solutions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which connected TV advertising platforms compete with The Trade Desk?

The Trade Desk against connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, Samsung, Vizio, The Trade Desk. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariLG Ad SolutionsDisplay & Video 360MNTN
Oct 202583.1%5%5%2.8%2.2%1%0.68%0.06%0.08%0.02%
Nov 202582.5%6.1%6.1%2.3%1.5%0.83%0.68%0.05%0.07%0.01%
Dec 202584.8%5.1%5.1%1.9%1.5%0.7%0.69%0.05%0.06%0.01%
Jan 202683.6%5%5%2.8%1.5%1%0.84%0.05%0.07%0.02%
Feb 202680.7%7.3%4.9%3.3%1.5%0.99%1.2%0.05%0.09%0.02%
Mar 202682.1%6.1%4.9%3.4%1.5%1%0.82%0.09%0.09%0.02%
Apr 202681.6%6%4.9%2.8%1.8%1.2%1.5%0.05%0.1%0.02%
May 202682%6%4.9%2.9%1.8%1.2%1%0.05%0.09%0.02%
Jun 202684%5%5%2.4%1.5%1%0.84%0.07%0.07%0.01%
Jul 202683.8%6.2%5%2%1.2%0.84%0.83%0.05%0.07%0.01%
Aug 202682.9%6.1%5%2.8%1.2%1%0.83%0.11%0.05%0.01%
Sep 202681.4%6%6%2.7%1.5%1.2%0.99%0.2%0.08%0.02%

  1. 1.Roku

    81.4%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  2. 2.Samsung

    6%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. 3.Vizio

    6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.The Trade Desk

    2.7%

    Held 4th. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Amazon DSP

    1.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.StackAdapt

    1.2%

    Held 6th. 22.4K estimated branded searches, -0.22% vs prior month. Share +0.2 points.

  7. 7.Tatari

    0.99%

    Held 7th. 18.3K estimated branded searches, +0.16% vs prior month. Share +0.2 points.

  8. 8.LG Ad Solutions

    0.2%

    Held 8th. 3.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  9. 9.Display & Video 360

    0.08%

    Held 9th. 1.5K estimated branded searches, +22.5% vs prior month. Share 0 points.

  10. 10.MNTN

    0.02%

    Held 10th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare popularity between The Trade Desk and its closest rivals

Every comparison with The Trade Desk

32 comparisons

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Trade Desk worldwide fell from 61.1K to 50.5K.
  • Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide peaked at 3.4% in March 2026 and was lowest at 1.9% in December 2025.

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Vizio gained share of searches among connected TV advertising platforms worldwide, from 5% to 6%.

  2. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 82.9% to 81.4%.

  3. Estimated monthly branded searches for LG Ad Solutions worldwide rose 176.9% over 12 measured months, from 1.3K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Tatari worldwide rose 21.7% over 12 measured months, from 15K to 18.3K in September 2026.

  5. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  6. Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026.

How are The Trade Desk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the trade desk
  • the trade desk dsp

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How the Brand Demand Index is measured

Where does The Trade Desk compete?

The Trade Desk is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms2nd of 70.97%Show ranking
Connected TV advertising platforms4th of 102.7%Shown above
Programmatic advertising platforms1st of 934.1%Show ranking
Audio advertising platforms2nd of 734.4%Show ranking
Connected TV advertising platforms1st of 835.5%Show ranking
Digital ad buying platforms1st of 744.2%Show ranking
Digital out of home platforms1st of 1055.5%Show ranking
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