Brandwave

How popular isThe Trade Desk in search?

In August 2026, there were an estimated 62K branded searches for The Trade Desk worldwide which held steady over the last 11 months. The Trade Desk holds 36.6% estimated Share of Search among display advertising platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk36.6%
  2. Criteo24.5%
  3. Google Ads19.5%
  4. Amazon DSP16%
  5. AdRoll3.4%
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Which display advertising platforms compete with The Trade Desk?

The Trade Desk against display advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Google Ads, Amazon DSP, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoGoogle AdsAmazon DSPAdRoll
Oct 202529.2%29.3%12.9%23.6%4.9%
Nov 202529.6%29.8%16%19.6%5%
Dec 202527.7%27.6%18.1%22.1%4.6%
Jan 202633%27%17.8%17.8%4.5%
Feb 202634.1%27.9%18.3%15%4.7%
Mar 202637.7%25.1%16.5%16.5%4.3%
Apr 202628.3%27.6%22.2%18.1%3.8%
May 202631.8%24.8%19.9%19.9%3.5%
Jun 202630.1%28.8%18.9%18.9%3.3%
Jul 202627.3%31.5%20.7%16.9%3.6%
Aug 202636.6%24.5%19.5%16%3.4%
Sep 2026—————

  1. 1.The Trade Desk

    36.6%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +9.2 points.

  2. 2.Criteo

    24.5%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -7 points.

  3. 3.Google Ads

    19.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Amazon DSP

    16%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    3.4%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share -0.2 points.

Compare search popularity between The Trade Desk and its closest rivals

How has branded search demand for The Trade Desk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Trade Desk worldwide held steady, from 61.3K to 62K.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide increased from 29.2% to 36.6%.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide peaked at 37.7% in March 2026 and was lowest at 27.3% in July 2026.
  • Across the 11 months ending August 2026, The Trade Desk rose from 2nd to 1st among display advertising platforms worldwide.

How did search popularity change for display advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.

  2. In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.

  3. In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%.

  4. In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

Where does The Trade Desk compete?

The Trade Desk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Display advertising platforms1st of 536.6%Shown above
Programmatic advertising platforms1st of 645.4%Show ranking
Digital ad buying platforms1st of 563.4%Show ranking
Programmatic advertising platforms1st of 566.1%Show ranking

How is The Trade Desk measured?

Brandwave collects information about searches that people make online using The Trade Desk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • the trade desk
  • the trade desk dsp
  • the trade desk programmatic advertising
  • thetradedesk.com

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How the Brand Demand Index is measured

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