Brandwave

Adomni vs The Trade Desk:Which is searched more?

In September 2026, The Trade Desk had more branded searches than Adomni among digital out of home platforms worldwide. The Trade Desk had about 50,500 branded searches, while Adomni had 1,600. The Trade Desk made up 55.5% of all digital out of home platform searches we track, and Adomni accounted for 1.8%. These are worldwide searches for English-language branded terms.

Share of searches among digital out of home platforms worldwide in September 2026Is Adomni or The Trade Desk more popular in search?
Adomni1.8%1.6K searches
vs
The Trade Desk55.5%50.5K searches

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Is Adomni or The Trade Desk more popular in search?

Compare the platforms that buy digital billboard space. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adomni and The Trade Desk among digital out of home platforms worldwide, by month

Share of searches by month for The Trade Desk, Adomni. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskStackAdaptClear Channel OutdoorVistar MediaBroadsignAdomniAdQuickHivestackPlace ExchangeBlindspot
Oct 202557.3%21%9.3%4.1%2.7%1.2%1.5%1.8%0.94%0.03%
Nov 202556.3%20.7%9.1%4.1%3.3%1.5%1.5%1.8%1.8%0.02%
Dec 202556.2%20.5%9%4%3.3%1.8%2.2%1.8%1.4%0.03%
Jan 202659.1%21.7%7.8%3.5%2.3%1.5%1.5%1.5%0.97%0.02%
Feb 202659.3%17.7%11.7%3.5%2.3%1.5%1.5%1.5%0.96%0.03%
Mar 202663.6%18.9%6.8%3%2.4%1.3%1.6%1.3%0.84%0.03%
Apr 202654.9%24.1%8.7%3.8%3.1%1.4%1.7%1.4%0.94%0.02%
May 202656.4%24.3%7.1%3.9%2.6%1.4%2%1.4%0.95%0.02%
Jun 202656.6%24.2%7.1%3.9%2.6%1.4%2.1%1.4%0.78%0.03%
Jul 202654.4%22.9%8.3%4.5%3.6%1.6%2.4%1.3%0.9%0.04%
Aug 202660.7%22%6.5%3.5%2.4%1.6%1.6%0.98%0.71%0.03%
Sep 202655.5%24.6%7.3%4%3.2%1.8%1.8%1.1%0.79%0.03%

How has the Adomni and The Trade Desk comparison changed over the last 12 months?

3 findings

How did search popularity change for digital out of home platforms worldwide in September 2026?

2 changes
  1. In September 2026, The Trade Desk lost share of searches among digital out of home platforms worldwide, from 60.7% to 55.5%.

  2. Estimated monthly branded searches for Adomni worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adomni’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adomni

1 branded search term

  • adomni

The Trade Desk

2 branded search terms

  • the trade desk
  • the trade desk dsp

How the Brand Demand Index is measured

Other head-to-heads among digital out of home platforms

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