The Trade Desk vs Triton Podcast Metrics:Which is more popular?
In October 2026, The Trade Desk had more branded searches than Triton Podcast Metrics among audio advertising platforms worldwide. The Trade Desk had about 33,200 branded searches, while Triton Podcast Metrics had 10. The Trade Desk made up 25.7% of all audio advertising platform searches we track, and Triton Podcast Metrics accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about audio advertising platforms, The Trade Desk appeared in two of the five answers and Triton Podcast Metrics in none.
Who do people search for more?
The Trade Desk, about 3321 searches for every 1 for Triton Podcast Metrics
Who does AI mention more?
The Trade Desk, mentioned in 2 of 5 answers, Triton Podcast Metrics in 0
Who does AI recommend more?
The Trade Desk, the only one of the two named
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Top audio advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Triton Podcast Metrics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amazon Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spotify Ad Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AudioGo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Megaphone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DAX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton Podcast Metrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about audio advertising platforms
5 answers
Asked ChatGPT
“Which audio advertising platform should I use?”
Asked ChatGPT
“What are the best audio advertising platforms?”
Asked ChatGPT
“What's the best audio advertising platform for ad buyers?”
Searched Google, AI Overview
“audio advertising platforms”
Searched Google, AI Overview
“audio ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is The Trade Desk or Triton Podcast Metrics more popular in search?
This chart shows how often people search Google for The Trade Desk and Triton Podcast Metrics by name. Each line represents a brand's share of searches for all seven audio advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for The Trade Desk, Triton Podcast Metrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Ads | The Trade Desk | AudioGo | Megaphone | Spotify Ad Studio | DAX | Triton Podcast Metrics |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 62% | 33.5% | 1.6% | 0.68% | 1.9% | 0.26% | <0.01% |
| Dec 2025 | 65.9% | 29.4% | 1.7% | 0.64% | 2.1% | 0.28% | <0.01% |
| Jan 2026 | 52.8% | 42.6% | 1.7% | 0.76% | 2% | 0.22% | <0.01% |
| Feb 2026 | 52.5% | 42.7% | 1.7% | 0.79% | 2% | 0.27% | 0.01% |
| Mar 2026 | 51.7% | 42.4% | 1.3% | 0.61% | 3.7% | 0.22% | <0.01% |
| Apr 2026 | 56.8% | 38.6% | 1.8% | 0.76% | 1.8% | 0.24% | <0.01% |
| May 2026 | 56.5% | 39.3% | 1.4% | 0.66% | 1.8% | 0.24% | <0.01% |
| Jun 2026 | 56.9% | 39.4% | 1.4% | 0.66% | 1.4% | 0.2% | <0.01% |
| Jul 2026 | 60.7% | 35% | 1.5% | 0.6% | 1.9% | 0.26% | <0.01% |
| Aug 2026 | 53.2% | 43.7% | 1.3% | 0.64% | 0.92% | 0.23% | <0.01% |
| Sep 2026 | 62.8% | 34.4% | 1.3% | 0.61% | 0.68% | 0.22% | <0.01% |
| Oct 2026 | 71.4% | 25.7% | 1.5% | 0.57% | 0.56% | 0.3% | <0.01% |
How has branded search for The Trade Desk and Triton Podcast Metrics changed worldwide over the last 12 months?
3 findings
- The Trade Desk was ahead of Triton Podcast Metrics in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, The Trade Desk’s share of searches among audio advertising platforms worldwide moved from 33.5% to 25.7%, and its estimated monthly branded searches moved from 50K to 33.2K.
- Across the 12 months ending October 2026, Triton Podcast Metrics’ share of searches among audio advertising platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for audio advertising platforms worldwide in October 2026?
1 change
In October 2026, The Trade Desk lost share of searches among audio advertising platforms worldwide, from 34.4% to 25.7%.
How are The Trade Desk’s and Triton Podcast Metrics’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Trade Desk’s and Triton Podcast Metrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
Triton Podcast Metrics
1 branded search term
- triton podcast metrics
Other head-to-heads among audio advertising platforms
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