How popular isAdRoll in search?
In August 2026, there were an estimated 5.8K branded searches for AdRoll worldwide which is down 43.6% over the last 11 months. AdRoll holds 3.4% estimated Share of Search among display advertising platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Trade Desk36.6%
Criteo24.5%
Google Ads19.5%Amazon DSP16%
AdRoll3.4%
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Which display advertising platforms compete with AdRoll?
Share of Search by month for The Trade Desk, Criteo, Google Ads, Amazon DSP, AdRoll. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Criteo | Google Ads | Amazon DSP | AdRoll |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 29.3% | 12.9% | 23.6% | 4.9% |
| Nov 2025 | 29.6% | 29.8% | 16% | 19.6% | 5% |
| Dec 2025 | 27.7% | 27.6% | 18.1% | 22.1% | 4.6% |
| Jan 2026 | 33% | 27% | 17.8% | 17.8% | 4.5% |
| Feb 2026 | 34.1% | 27.9% | 18.3% | 15% | 4.7% |
| Mar 2026 | 37.7% | 25.1% | 16.5% | 16.5% | 4.3% |
| Apr 2026 | 28.3% | 27.6% | 22.2% | 18.1% | 3.8% |
| May 2026 | 31.8% | 24.8% | 19.9% | 19.9% | 3.5% |
| Jun 2026 | 30.1% | 28.8% | 18.9% | 18.9% | 3.3% |
| Jul 2026 | 27.3% | 31.5% | 20.7% | 16.9% | 3.6% |
| Aug 2026 | 36.6% | 24.5% | 19.5% | 16% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 62K | +41.4% | +9.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.5% | 41.4K | -17.8% | -7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 33.1K | 0% | -1.1 points | |
| 4, held 4th | 16% | 27.1K | 0% | -0.9 points | |
| 5, held 5th | 3.4% | 5.8K | -0.86% | -0.2 points |
36.6%
Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +9.2 points.
2.
Criteo24.5%
Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -7 points.
19.5%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
16%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
AdRoll3.4%
Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share -0.2 points.
Compare search popularity between AdRoll and its closest rivals
How has branded search demand for AdRoll changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AdRoll worldwide fell from 10.3K to 5.8K.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide decreased from 4.9% to 3.4%.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide peaked at 5% in November 2025 and was lowest at 3.3% in June 2026.
How did search popularity change for display advertising platforms worldwide in August 2026?
5 changes
In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.
In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.
In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%.
In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.
Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.
Where does AdRoll compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Display advertising platforms | 5th of 5 | 3.4% | Shown above |
| Retargeting platforms | 5th of 6 | 5% | Show ranking |
| Digital ad buying platforms | 3rd of 5 | 5.9% | Show ranking |
How is AdRoll measured?
Brandwave collects information about searches that people make online using AdRoll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- adroll
- adroll dsp
- adroll retargeting
- adroll reviews
- adroll.com
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Is AdRoll your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.