AdRoll vs Display & Video 360:Which is more popular?
In September 2026, AdRoll had more branded searches than Display & Video 360 among display advertising platforms worldwide. AdRoll had about 5,420 branded searches, while Display & Video 360 had 1,470. AdRoll made up 0.1% of all display advertising platform searches we track, and Display & Video 360 accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about display advertising platforms, Display & Video 360 appeared in all five answers and AdRoll in four. Display & Video 360 was mentioned before AdRoll in every answer.
Who do people search for more?
AdRoll, about 4 searches for every 1 for Display & Video 360
Who does AI mention more?
Display & Video 360, mentioned in every answer we collected
Who does AI recommend more?
Display & Video 360, named ahead of AdRoll in every answer
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Top display advertising platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Display & Video 360 appeared in all five answers. AdRoll was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Display & Video 360 was listed before AdRoll in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Display & Video 3601st
Google Ads2nd
StackAdapt3rd
Amazon DSP4th
The Trade Desk5th- AdRoll6th
Criteo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AdRoll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- StackAdapt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Trade Desk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Criteo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about display advertising platforms
5 answers
Asked ChatGPT
“Which display advertising platform should I use?”
Asked ChatGPT
“What are the best display advertising platforms?”
Asked ChatGPT
“What's the best display advertising platform for ad campaign management?”
Searched Google, AI Overview
“display advertising platforms”
Searched Google, AI Overview
“display ads platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is AdRoll or Display & Video 360 more popular in search?
This chart shows how often people search Google for AdRoll and Display & Video 360 by name. Each line represents a brand's share of searches for all seven display advertising platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for AdRoll, Display & Video 360. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ads | The Trade Desk | Criteo | Amazon DSP | StackAdapt | AdRoll | Display & Video 360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.3% | 1.4% | 1.4% | 1.1% | 0.52% | 0.23% | 0.04% |
| Nov 2025 | 96.2% | 1.2% | 1.2% | 0.77% | 0.43% | 0.19% | 0.04% |
| Dec 2025 | 96.8% | 0.97% | 0.95% | 0.78% | 0.35% | 0.16% | 0.03% |
| Jan 2026 | 95.9% | 1.4% | 1.2% | 0.77% | 0.52% | 0.19% | 0.03% |
| Feb 2026 | 96.1% | 1.4% | 1.2% | 0.63% | 0.43% | 0.19% | 0.04% |
| Mar 2026 | 95.6% | 1.8% | 1.1% | 0.77% | 0.52% | 0.19% | 0.05% |
| Apr 2026 | 96.2% | 1.2% | 1.2% | 0.77% | 0.53% | 0.15% | 0.04% |
| May 2026 | 96.4% | 1.2% | 0.95% | 0.77% | 0.53% | 0.13% | 0.04% |
| Jun 2026 | 96.2% | 1.2% | 1.2% | 0.77% | 0.52% | 0.13% | 0.03% |
| Jul 2026 | 96.6% | 1% | 1.2% | 0.63% | 0.43% | 0.13% | 0.03% |
| Aug 2026 | 96.3% | 1.4% | 0.95% | 0.63% | 0.52% | 0.13% | 0.03% |
| Sep 2026 | 97.2% | 0.97% | 0.78% | 0.52% | 0.43% | 0.1% | 0.03% |
How has the AdRoll and Display & Video 360 comparison changed over the last 12 months?
3 findings
- AdRoll was ahead of Display & Video 360 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdRoll’s share of searches among display advertising platforms worldwide moved from 0.23% to 0.1%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Display & Video 360’s share of searches among display advertising platforms worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 1.7K to 1.5K.
How did search popularity change for display advertising platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for AdRoll worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.
Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using AdRoll’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdRoll
2 branded search terms
- adroll
- adroll dsp
Display & Video 360
2 branded search terms
- display & video 360
- display video 360
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