How popular isAdRoll in search?
In August 2026, there were an estimated 5.8K branded searches for AdRoll worldwide which is down 43.6% over the last 11 months. AdRoll holds 5.9% estimated Share of Search among digital ad buying platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
The Trade Desk63.4%
StackAdapt23.1%
AdRoll5.9%
Quantcast5.6%
Basis Technologies2%
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Which digital ad buying platforms compete with AdRoll?
Share of Search by month for The Trade Desk, StackAdapt, AdRoll, Quantcast, Basis Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | StackAdapt | AdRoll | Quantcast | Basis Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 21% | 9.5% | 7.6% | 5.1% |
| Nov 2025 | 57.8% | 21.3% | 9.7% | 7.7% | 3.4% |
| Dec 2025 | 58% | 21.3% | 9.6% | 7.7% | 3.5% |
| Jan 2026 | 60.4% | 22.3% | 8.2% | 6.6% | 2.4% |
| Feb 2026 | 62.9% | 18.9% | 8.7% | 6.8% | 2.5% |
| Mar 2026 | 65.2% | 19.5% | 7.4% | 5.8% | 2.2% |
| Apr 2026 | 57.1% | 25.1% | 7.7% | 7.4% | 2.8% |
| May 2026 | 58.7% | 25.2% | 6.4% | 7.4% | 2.2% |
| Jun 2026 | 58.8% | 25.2% | 6.4% | 7.5% | 2.2% |
| Jul 2026 | 58% | 24.5% | 7.7% | 7.3% | 2.6% |
| Aug 2026 | 63.4% | 23.1% | 5.9% | 5.6% | 2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 62K | +41.4% | +5.4 points | |
| 2, held 2nd | 23.1% | 22.6K | +22.2% | -1.3 points | |
| 3, held 3rd | 5.9% | 5.8K | -0.86% | -1.8 points | |
| 4, held 4th | 5.6% | 5.5K | -0.73% | -1.7 points | |
| 5, held 5th | 2% | 2K | +1% | -0.6 points |
63.4%
held 1st · 62K estimated branded searches · +41.4% vs prior month · +5.4 points
23.1%
held 2nd · 22.6K estimated branded searches · +22.2% vs prior month · -1.3 points
3.
AdRoll5.9%
held 3rd · 5.8K estimated branded searches · -0.86% vs prior month · -1.8 points
5.6%
held 4th · 5.5K estimated branded searches · -0.73% vs prior month · -1.7 points
held 5th · 2K estimated branded searches · +1% vs prior month · -0.6 points
Compare search popularity between AdRoll and its closest rivals
How has branded search demand for AdRoll changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AdRoll worldwide fell from 10.3K to 5.8K.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide decreased from 9.5% to 5.9%.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide peaked at 9.7% in November 2025 and was lowest at 5.9% in August 2026.
How did search popularity change for digital ad buying platforms worldwide in August 2026?
5 changes
In August 2026, The Trade Desk gained estimated Share of Search among digital ad buying platforms worldwide, from 58% to 63.4%.
In August 2026, AdRoll lost estimated Share of Search among digital ad buying platforms worldwide, from 7.7% to 5.9%.
In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%.
In August 2026, StackAdapt lost estimated Share of Search among digital ad buying platforms worldwide, from 24.5% to 23.1%.
In August 2026, Basis Technologies lost estimated Share of Search among digital ad buying platforms worldwide, from 2.6% to 2%.
How is AdRoll measured?
Brandwave collects information about searches that people make online using AdRoll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- adroll
- adroll dsp
- adroll retargeting
- adroll reviews
- adroll.com
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Is AdRoll your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.