AdRoll vs The Trade Desk:Which is more popular by branded search?
In August 2026, The Trade Desk had more branded searches than AdRoll among digital ad buying platforms worldwide. The Trade Desk was estimated to have 62K branded searches compared to AdRoll’s 5.8K, and held a 63.4% Share of Search versus AdRoll’s 5.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AdRoll or The Trade Desk?
Compare platforms for planning, buying, and optimizing programmatic digital advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Trade Desk, AdRoll. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | StackAdapt | AdRoll | Quantcast | Basis Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 21% | 9.5% | 7.6% | 5.1% |
| Nov 2025 | 57.8% | 21.3% | 9.7% | 7.7% | 3.4% |
| Dec 2025 | 58% | 21.3% | 9.6% | 7.7% | 3.5% |
| Jan 2026 | 60.4% | 22.3% | 8.2% | 6.6% | 2.4% |
| Feb 2026 | 62.9% | 18.9% | 8.7% | 6.8% | 2.5% |
| Mar 2026 | 65.2% | 19.5% | 7.4% | 5.8% | 2.2% |
| Apr 2026 | 57.1% | 25.1% | 7.7% | 7.4% | 2.8% |
| May 2026 | 58.7% | 25.2% | 6.4% | 7.4% | 2.2% |
| Jun 2026 | 58.8% | 25.2% | 6.4% | 7.5% | 2.2% |
| Jul 2026 | 58% | 24.5% | 7.7% | 7.3% | 2.6% |
| Aug 2026 | 63.4% | 23.1% | 5.9% | 5.6% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the AdRoll and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of AdRoll in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among digital ad buying platforms worldwide moved from 9.5% to 5.9%, and its estimated monthly branded searches moved from 10.3K to 5.8K.
- Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among digital ad buying platforms worldwide moved from 56.8% to 63.4%, and its estimated monthly branded searches moved from 61.3K to 62K.
How did search popularity change for digital ad buying platforms worldwide in August 2026?
2 changes
In August 2026, The Trade Desk gained estimated Share of Search among digital ad buying platforms worldwide, from 58% to 63.4%.
In August 2026, AdRoll lost estimated Share of Search among digital ad buying platforms worldwide, from 7.7% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using AdRoll’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AdRoll
5 branded search terms
- adroll
- adroll dsp
- adroll retargeting
- adroll reviews
- adroll.com
The Trade Desk
4 branded search terms
- the trade desk
- the trade desk dsp
- the trade desk programmatic advertising
- thetradedesk.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.