Brandwave

Display advertising platforms:Which brands are most popular in search?

In August 2026, The Trade Desk was the most searched among display advertising platforms worldwide, with an estimated 62K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Trade Desk36.6%
  2. Criteo24.5%
  3. Google Ads19.5%
  4. Amazon DSP16%
  5. AdRoll3.4%

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Share of SearchLeaderboard

Compare the platforms used to buy display ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among display advertising platforms worldwide, by month

Share of Search by month for The Trade Desk, Criteo, Google Ads, Amazon DSP, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthThe Trade DeskCriteoGoogle AdsAmazon DSPAdRoll
Oct 202529.2%29.3%12.9%23.6%4.9%
Nov 202529.6%29.8%16%19.6%5%
Dec 202527.7%27.6%18.1%22.1%4.6%
Jan 202633%27%17.8%17.8%4.5%
Feb 202634.1%27.9%18.3%15%4.7%
Mar 202637.7%25.1%16.5%16.5%4.3%
Apr 202628.3%27.6%22.2%18.1%3.8%
May 202631.8%24.8%19.9%19.9%3.5%
Jun 202630.1%28.8%18.9%18.9%3.3%
Jul 202627.3%31.5%20.7%16.9%3.6%
Aug 202636.6%24.5%19.5%16%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.The Trade Desk

    36.6%

    Moved from 2nd to 1st. 62K estimated branded searches, +41.4% vs prior month. Share +9.2 points.

  2. 2.Criteo

    24.5%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -7 points.

  3. 3.Google Ads

    19.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Amazon DSP

    16%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    3.4%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among display advertising platforms worldwide?

In August 2026, The Trade Desk was the most searched among display advertising platforms worldwide, with an estimated 62K branded searches and 36.6% estimated Share of Search within this set. Criteo is in 2nd place, 12.1 percentage points behind at 24.5% Share of Search.

Global display advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Trade Desk29.2% → 36.6%37.7%Mar 202627.3%Jul 20262nd → 1st
Criteo29.3% → 24.5%31.5%Jul 202624.5%Aug 20261st → 2nd
Google Ads12.9% → 19.5%22.2%Apr 202612.9%Oct 20254th → 3rd
Amazon DSP23.6% → 16%23.6%Oct 202515%Feb 20263rd → 4th
AdRoll4.9% → 3.4%5%Nov 20253.3%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide increased from 29.2% to 36.6%.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide decreased from 29.3% to 24.5%.
  • Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide increased from 12.9% to 19.5%.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide decreased from 23.6% to 16%.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide decreased from 4.9% to 3.4%.
  • Across the 11 months ending August 2026, The Trade Desk’s estimated Share of Search among display advertising platforms worldwide peaked at 37.7% in March 2026 and was lowest at 27.3% in July 2026.
  • Across the 11 months ending August 2026, Criteo’s estimated Share of Search among display advertising platforms worldwide peaked at 31.5% in July 2026 and was lowest at 24.5% in August 2026.
  • Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among display advertising platforms worldwide peaked at 22.2% in April 2026 and was lowest at 12.9% in October 2025.
  • Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among display advertising platforms worldwide peaked at 23.6% in October 2025 and was lowest at 15% in February 2026.
  • Across the 11 months ending August 2026, AdRoll’s estimated Share of Search among display advertising platforms worldwide peaked at 5% in November 2025 and was lowest at 3.3% in June 2026.
  • Across the 11 months ending August 2026, The Trade Desk rose from 2nd to 1st among display advertising platforms worldwide.
  • Across the 11 months ending August 2026, Criteo fell from 1st to 2nd among display advertising platforms worldwide.
  • Across the 11 months ending August 2026, Google Ads rose from 4th to 3rd among display advertising platforms worldwide.
  • Across the 11 months ending August 2026, Amazon DSP fell from 3rd to 4th among display advertising platforms worldwide.

How did search popularity change for display advertising platforms worldwide in August 2026?

  1. In August 2026, The Trade Desk overtook Criteo to take the highest estimated Share of Search among display advertising platforms worldwide, at 36.6%.

  2. In August 2026, Criteo lost estimated Share of Search among display advertising platforms worldwide, from 31.5% to 24.5%.

  3. In August 2026, Google Ads lost estimated Share of Search among display advertising platforms worldwide, from 20.7% to 19.5%.

  4. In August 2026, Amazon DSP lost estimated Share of Search among display advertising platforms worldwide, from 16.9% to 16%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

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