Brandwave

How popular isDisplay & Video 360 in search?

In September 2026, people searched for Display & Video 360 by name about 1,470 times worldwide, a 14.5% decrease from the previous year. These searches made up 0.03% of all global display advertising platform searches, placing Display & Video 360 seventh out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Google Ads97.2%
  2. The Trade Desk0.97%
  3. Criteo0.78%
  4. Amazon DSP0.52%
  5. StackAdapt0.43%
  6. AdRoll0.1%
  7. Display & Video 3600.03%
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Which display advertising platforms compete with Display & Video 360?

Display & Video 360 against display advertising platforms worldwide, by month

Share of searches by month for Google Ads, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsThe Trade DeskCriteoAmazon DSPStackAdaptAdRollDisplay & Video 360
Oct 202595.3%1.4%1.4%1.1%0.52%0.23%0.04%
Nov 202596.2%1.2%1.2%0.77%0.43%0.19%0.04%
Dec 202596.8%0.97%0.95%0.78%0.35%0.16%0.03%
Jan 202695.9%1.4%1.2%0.77%0.52%0.19%0.03%
Feb 202696.1%1.4%1.2%0.63%0.43%0.19%0.04%
Mar 202695.6%1.8%1.1%0.77%0.52%0.19%0.05%
Apr 202696.2%1.2%1.2%0.77%0.53%0.15%0.04%
May 202696.4%1.2%0.95%0.77%0.53%0.13%0.04%
Jun 202696.2%1.2%1.2%0.77%0.52%0.13%0.03%
Jul 202696.6%1%1.2%0.63%0.43%0.13%0.03%
Aug 202696.3%1.4%0.95%0.63%0.52%0.13%0.03%
Sep 202697.2%0.97%0.78%0.52%0.43%0.1%0.03%

  1. 1.Google Ads

    97.2%

    Held 1st. 5M estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  2. 2.The Trade Desk

    0.97%

    Held 2nd. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  3. 3.Criteo

    0.78%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Amazon DSP

    0.52%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.StackAdapt

    0.43%

    Held 5th. 22.4K estimated branded searches, -0.18% vs prior month. Share -0.1 points.

  6. 6.AdRoll

    0.1%

    Held 6th. 5.4K estimated branded searches, +0.18% vs prior month. Share 0 points.

  7. 7.Display & Video 360

    0.03%

    Held 7th. 1.5K estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare search popularity between Display & Video 360 and its closest rivals

Every comparison with Display & Video 360

17 comparisons

How has branded search demand for Display & Video 360 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Display & Video 360 worldwide fell from 1.7K to 1.5K.
  • Across the 12 months ending September 2026, Display & Video 360’s share of searches among display advertising platforms worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for display advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Ads gained share of searches among display advertising platforms worldwide, from 96.3% to 97.2%.

  2. Estimated monthly branded searches for AdRoll worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Criteo worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

  5. Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026.

  6. Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.

How are Display & Video 360’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • display & video 360
  • display video 360

How the Brand Demand Index is measured

Who owns Display & Video 360?

Display & Video 360 is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Display & Video 360? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Display & Video 360 compete?

Display & Video 360 is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Display advertising platforms7th of 70.03%Shown above
Connected TV advertising platforms9th of 100.08%Show ranking
Programmatic advertising platforms7th of 90.99%Show ranking
Digital ad buying platforms7th of 71.3%Show ranking
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