Brandwave

Display & Video 360 vs Tatari:Which is more popular?

In September 2026, Tatari had more branded searches than Display & Video 360 among connected TV advertising platforms worldwide. Tatari had about 18,300 branded searches, while Display & Video 360 had 1,470. Tatari made up 0.98% of all connected TV advertising platform searches we track, and Display & Video 360 accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, Tatari appeared in four of the five answers and Display & Video 360 in three. Display & Video 360 was mentioned before Tatari in three out of four answers that named either.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

Tatari, about 12 searches for every 1 for Display & Video 360

Tatari 18.3K searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Tatari, mentioned in 4 of 5 answers, Display & Video 360 in 3

Tatari in 4 of 5Display & Video 360 in 3 of 5

Who does AI recommend more?

Display & Video 360, named ahead of Tatari in 3 of 4 answers

Display & Video 360 first in 3Tatari first in 1

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Display & Video 360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Display & Video 360 was listed before Tatari in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. Beachfront–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Display & Video 360 or Tatari more popular in search?

This chart shows how often people search Google for Display & Video 360 and Tatari by name. Each line represents a brand's share of searches for all 13 connected TV advertising platforms we track, month by month, from English-language searches worldwide.

Display & Video 360 and Tatari among connected TV advertising platforms worldwide, by month

Share of searches by month for Tatari, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidLG Ad SolutionsDisplay & Video 360tvScientificMNTN
Oct 202582.5%5%5%2.8%2.2%1%0.68%0.45%0.24%0.06%0.08%0.11%0.02%
Nov 202581.8%6%6%2.2%1.5%0.82%0.67%0.44%0.24%0.04%0.07%0.07%0.01%
Dec 202584.1%5.1%5.1%1.9%1.5%0.69%0.69%0.45%0.2%0.05%0.06%0.25%0.01%
Jan 202682.9%5%5%2.8%1.5%1%0.83%0.55%0.24%0.05%0.07%0.11%0.02%
Feb 202679.9%7.2%4.8%3.3%1.4%0.98%1.2%0.64%0.29%0.05%0.08%0.13%0.02%
Mar 202681.4%6%4.9%3.4%1.5%1%0.81%0.54%0.24%0.08%0.09%0.13%0.02%
Apr 202680.6%5.9%4.9%2.8%1.8%1.2%1.5%0.8%0.29%0.05%0.1%0.13%0.02%
May 202681%5.9%4.9%2.8%1.8%1.2%0.99%0.8%0.24%0.05%0.09%0.1%0.02%
Jun 202683%5%5%2.4%1.5%1%0.83%0.82%0.2%0.07%0.07%0.07%0.01%
Jul 202682.7%6.1%5%2%1.2%0.83%0.82%1%0.2%0.05%0.07%0.06%0.01%
Aug 202681.8%6%4.9%2.8%1.2%1%0.82%0.99%0.2%0.11%0.05%0.07%0.01%
Sep 202680.3%5.9%5.9%2.7%1.5%1.2%0.98%0.97%0.24%0.19%0.08%0.07%0.02%

How has the Display & Video 360 and Tatari comparison changed over the last 12 months?

3 findings

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, Display & Video 360 rose from 12th to 11th among connected TV advertising platforms worldwide.

  2. In September 2026, Tatari rose from 8th to 7th among connected TV advertising platforms worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

Tatari

3 branded search terms

  • tatari
  • tatari tv
  • tatari.tv

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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