Brandwave

How popular isTatari?

In September 2026, people searched for Tatari by name about 18,300 times worldwide, a 21.7% increase from the previous year. These searches made up 0.98% of all global connected TV advertising platform searches, placing Tatari seventh out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about connected TV advertising platforms, Tatari appeared in four of the five answers and was the seventh most recommended of the 13.

Search and AI answers in September 2026

Tatari is the seventh most searched of 13 competitors and the seventh most recommended in AI answers.

  1. RokuShare of searches 80.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SamsungShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. VizioShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. The Trade DeskShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. TatariShare of searches 0.98%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th

+8 more

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tatari was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tatari is the seventh most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. Beachfront–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beachfront0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which connected TV advertising platforms compete with Tatari?

Tatari against connected TV advertising platforms worldwide, by month

Share of searches by month for Roku, Samsung, Vizio, The Trade Desk, Tatari. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariBeachfrontInnovidLG Ad SolutionsDisplay & Video 360tvScientificMNTN
Oct 202582.5%5%5%2.8%2.2%1%0.68%0.45%0.24%0.06%0.08%0.11%0.02%
Nov 202581.8%6%6%2.2%1.5%0.82%0.67%0.44%0.24%0.04%0.07%0.07%0.01%
Dec 202584.1%5.1%5.1%1.9%1.5%0.69%0.69%0.45%0.2%0.05%0.06%0.25%0.01%
Jan 202682.9%5%5%2.8%1.5%1%0.83%0.55%0.24%0.05%0.07%0.11%0.02%
Feb 202679.9%7.2%4.8%3.3%1.4%0.98%1.2%0.64%0.29%0.05%0.08%0.13%0.02%
Mar 202681.4%6%4.9%3.4%1.5%1%0.81%0.54%0.24%0.08%0.09%0.13%0.02%
Apr 202680.6%5.9%4.9%2.8%1.8%1.2%1.5%0.8%0.29%0.05%0.1%0.13%0.02%
May 202681%5.9%4.9%2.8%1.8%1.2%0.99%0.8%0.24%0.05%0.09%0.1%0.02%
Jun 202683%5%5%2.4%1.5%1%0.83%0.82%0.2%0.07%0.07%0.07%0.01%
Jul 202682.7%6.1%5%2%1.2%0.83%0.82%1%0.2%0.05%0.07%0.06%0.01%
Aug 202681.8%6%4.9%2.8%1.2%1%0.82%0.99%0.2%0.11%0.05%0.07%0.01%
Sep 202680.3%5.9%5.9%2.7%1.5%1.2%0.98%0.97%0.24%0.19%0.08%0.07%0.02%

  1. 1.Roku

    80.3%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -1.5 points.

  2. 2.Samsung

    5.9%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. 3.Vizio

    5.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.The Trade Desk

    2.7%

    Held 4th. 50.5K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Amazon DSP

    1.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.StackAdapt

    1.2%

    Held 6th. 22.4K estimated branded searches, -0.22% vs prior month. Share +0.2 points.

  7. 7.Tatari

    0.98%

    Moved from 8th to 7th. 18.3K estimated branded searches, +0.16% vs prior month. Share +0.2 points.

  8. 8.Beachfront

    0.97%

    Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  9. 9.Innovid

    0.24%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.LG Ad Solutions

    0.19%

    Held 10th. 3.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  11. 11.Display & Video 360

    0.08%

    Moved from 12th to 11th. 1.5K estimated branded searches, +22.5% vs prior month. Share 0 points.

  12. 12.tvScientific

    0.07%

    Moved from 11th to 12th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

  13. 13.MNTN

    0.02%

    Held 13th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare popularity between Tatari and its closest rivals

Every comparison with Tatari

18 comparisons

How has branded search demand for Tatari changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tatari worldwide rose from 15K to 18.3K.
  • Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide held steady, from 0.68% to 0.98%.

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

6 changes

  1. In September 2026, Vizio gained share of searches among connected TV advertising platforms worldwide, from 4.9% to 5.9%.

  2. In September 2026, Roku lost share of searches among connected TV advertising platforms worldwide, from 81.8% to 80.3%.

  3. In September 2026, Display & Video 360 rose from 12th to 11th among connected TV advertising platforms worldwide.

  4. In September 2026, Tatari rose from 8th to 7th among connected TV advertising platforms worldwide.

  5. In September 2026, Beachfront fell from 7th to 8th among connected TV advertising platforms worldwide.

  6. In September 2026, tvScientific fell from 11th to 12th among connected TV advertising platforms worldwide.

How are Tatari’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tatari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tatari
  • tatari tv
  • tatari.tv

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How the Brand Demand Index is measured

Where does Tatari compete?

Tatari is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Connected TV advertising platforms7th of 130.98%Shown above
Connected TV measurement platforms1st of 727.5%Show ranking
TV attribution platforms1st of 830.4%Show ranking
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