Tatari vs The Trade Desk:Which is searched more?
In September 2026, The Trade Desk had more branded searches than Tatari among connected TV advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Tatari had 18,300. The Trade Desk made up 2.7% of all connected TV advertising platform searches we track, and Tatari accounted for 0.99%. These are worldwide searches for English-language branded terms.
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Is Tatari or The Trade Desk more popular in search?
Compare the platforms that buy streaming TV ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Trade Desk, Tatari. The figures are in the table below the chart.
View monthly share of searches table
| Month | Roku | Samsung | Vizio | The Trade Desk | Amazon DSP | StackAdapt | Tatari | LG Ad Solutions | Display & Video 360 | MNTN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 5% | 5% | 2.8% | 2.2% | 1% | 0.68% | 0.06% | 0.08% | 0.02% |
| Nov 2025 | 82.5% | 6.1% | 6.1% | 2.3% | 1.5% | 0.83% | 0.68% | 0.05% | 0.07% | 0.01% |
| Dec 2025 | 84.8% | 5.1% | 5.1% | 1.9% | 1.5% | 0.7% | 0.69% | 0.05% | 0.06% | 0.01% |
| Jan 2026 | 83.6% | 5% | 5% | 2.8% | 1.5% | 1% | 0.84% | 0.05% | 0.07% | 0.02% |
| Feb 2026 | 80.7% | 7.3% | 4.9% | 3.3% | 1.5% | 0.99% | 1.2% | 0.05% | 0.09% | 0.02% |
| Mar 2026 | 82.1% | 6.1% | 4.9% | 3.4% | 1.5% | 1% | 0.82% | 0.09% | 0.09% | 0.02% |
| Apr 2026 | 81.6% | 6% | 4.9% | 2.8% | 1.8% | 1.2% | 1.5% | 0.05% | 0.1% | 0.02% |
| May 2026 | 82% | 6% | 4.9% | 2.9% | 1.8% | 1.2% | 1% | 0.05% | 0.09% | 0.02% |
| Jun 2026 | 84% | 5% | 5% | 2.4% | 1.5% | 1% | 0.84% | 0.07% | 0.07% | 0.01% |
| Jul 2026 | 83.8% | 6.2% | 5% | 2% | 1.2% | 0.84% | 0.83% | 0.05% | 0.07% | 0.01% |
| Aug 2026 | 82.9% | 6.1% | 5% | 2.8% | 1.2% | 1% | 0.83% | 0.11% | 0.05% | 0.01% |
| Sep 2026 | 81.4% | 6% | 6% | 2.7% | 1.5% | 1.2% | 0.99% | 0.2% | 0.08% | 0.02% |
How has the Tatari and The Trade Desk comparison changed over the last 12 months?
3 findings
- The Trade Desk was ahead of Tatari in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide moved from 0.68% to 0.99%, and its estimated monthly branded searches moved from 15K to 18.3K.
- Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 61.1K to 50.5K.
How did search popularity change for connected TV advertising platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Tatari worldwide rose 21.7% over 12 measured months, from 15K to 18.3K in September 2026.
Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Tatari’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tatari
3 branded search terms
- tatari
- tatari tv
- tatari.tv
The Trade Desk
2 branded search terms
- the trade desk
- the trade desk dsp
Other head-to-heads among connected TV advertising platforms
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