Brandwave

StackAdapt vs Tatari:Which is more popular?

In September 2026, StackAdapt had more branded searches than Tatari among connected TV advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Tatari had 18,300. StackAdapt made up 1.2% of all connected TV advertising platform searches we track, and Tatari accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about connected TV advertising platforms, StackAdapt appeared in all five answers and Tatari in four. StackAdapt was mentioned before Tatari in every answer.

Among connected TV advertising platforms worldwide in September 2026

Who do people search for more?

StackAdapt, about 22% more searches than Tatari

StackAdapt 22.4K searchesTatari 18.3K searches

Who does AI mention more?

StackAdapt, mentioned in every answer we collected

StackAdapt in 5 of 5Tatari in 4 of 5

Who does AI recommend more?

StackAdapt, named ahead of Tatari in every answer

StackAdapt first in 5Tatari never first

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Top connected TV advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StackAdapt appeared in all five answers. Tatari was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. StackAdapt was listed before Tatari in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Amazon DSP3rd
  4. MNTN4th
  5. Roku5th
  6. Display & Video 3606th
  7. Tatari7th
  8. Samsung–
  9. Vizio–
  10. LG Ad Solutions–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MNTN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Trade Desk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tatari4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roku3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon DSP3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vizio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG Ad Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about connected TV advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is StackAdapt or Tatari more popular in search?

This chart shows how often people search Google for StackAdapt and Tatari by name. Each line represents a brand's share of searches for all ten connected TV advertising platforms we track, month by month, from English-language searches worldwide.

StackAdapt and Tatari among connected TV advertising platforms worldwide, by month

Share of searches by month for StackAdapt, Tatari. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungVizioThe Trade DeskAmazon DSPStackAdaptTatariLG Ad SolutionsDisplay & Video 360MNTN
Oct 202583.1%5%5%2.8%2.2%1%0.68%0.06%0.08%0.02%
Nov 202582.5%6.1%6.1%2.3%1.5%0.83%0.68%0.05%0.07%0.01%
Dec 202584.8%5.1%5.1%1.9%1.5%0.7%0.69%0.05%0.06%0.01%
Jan 202683.6%5%5%2.8%1.5%1%0.84%0.05%0.07%0.02%
Feb 202680.7%7.3%4.9%3.3%1.5%0.99%1.2%0.05%0.09%0.02%
Mar 202682.1%6.1%4.9%3.4%1.5%1%0.82%0.09%0.09%0.02%
Apr 202681.6%6%4.9%2.8%1.8%1.2%1.5%0.05%0.1%0.02%
May 202682%6%4.9%2.9%1.8%1.2%1%0.05%0.09%0.02%
Jun 202684%5%5%2.4%1.5%1%0.84%0.07%0.07%0.01%
Jul 202683.8%6.2%5%2%1.2%0.84%0.83%0.05%0.07%0.01%
Aug 202682.9%6.1%5%2.8%1.2%1%0.83%0.11%0.05%0.01%
Sep 202681.4%6%6%2.7%1.5%1.2%0.99%0.2%0.08%0.02%

How has the StackAdapt and Tatari comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Tatari took it in February 2026, StackAdapt took it in March 2026, Tatari took it in April 2026, StackAdapt took it in May 2026.
  • Across the 12 months ending September 2026, StackAdapt’s share of searches among connected TV advertising platforms worldwide moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 22.4K.
  • Across the 12 months ending September 2026, Tatari’s share of searches among connected TV advertising platforms worldwide moved from 0.68% to 0.99%, and its estimated monthly branded searches moved from 15K to 18.3K.

How did search popularity change for connected TV advertising platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Tatari worldwide rose 21.7% over 12 measured months, from 15K to 18.3K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using StackAdapt’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

Tatari

3 branded search terms

  • tatari
  • tatari tv
  • tatari.tv

How the Brand Demand Index is measured

Other head-to-heads among connected TV advertising platforms

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