How popular isTatari in search?
In August 2026, there were an estimated 18.2K branded searches for Tatari worldwide which is up 21.5% over the last 11 months. Tatari holds 33% estimated Share of Search among connected TV measurement platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Tatari and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which connected TV measurement platforms compete with Tatari?
Share of Search by month for Tatari, Comscore, iSpot, Innovid, VideoAmp. The figures are in the table below the chart.
View monthly share of search table
| Month | Tatari | Comscore | iSpot | Innovid | VideoAmp |
|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 30.4% | 30.3% | 9.2% | 5% |
| Nov 2025 | 26.8% | 26.5% | 32.4% | 9.8% | 4.4% |
| Dec 2025 | 30.6% | 24.9% | 30.3% | 9.1% | 5.1% |
| Jan 2026 | 30.6% | 30.3% | 24.7% | 9.4% | 5% |
| Feb 2026 | 37% | 24.5% | 24.4% | 9.3% | 4.9% |
| Mar 2026 | 30.6% | 30.4% | 24.8% | 9.2% | 5% |
| Apr 2026 | 41.7% | 22.7% | 22.6% | 8.4% | 4.6% |
| May 2026 | 33.3% | 27.1% | 27% | 8.2% | 4.5% |
| Jun 2026 | 31.4% | 25.5% | 31.1% | 7.7% | 4.3% |
| Jul 2026 | 35.3% | 23.5% | 28.7% | 8.6% | 3.8% |
| Aug 2026 | 33% | 26.8% | 26.7% | 8.1% | 5.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 18.2K | 0% | -2.4 points | |
| 2, moved from 3rd to 2nd | 26.8% | 14.8K | +22.1% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.7% | 14.8K | 0% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.1% | 4.5K | +0.45% | -0.5 points | |
| 5, held 5th | 5.4% | 3K | +52% | +1.6 points |
1.
Tatari33%
Held 1st. 18.2K estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Comscore26.8%
Moved from 3rd to 2nd. 14.8K estimated branded searches, +22.1% vs prior month. Share +3.3 points.
3.
iSpot26.7%
Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Innovid8.1%
Held 4th. 4.5K estimated branded searches, +0.45% vs prior month. Share -0.5 points.
5.
VideoAmp5.4%
Held 5th. 3K estimated branded searches, +52% vs prior month. Share +1.6 points.
Compare search popularity between Tatari and its closest rivals
How has branded search demand for Tatari changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tatari worldwide rose from 15K to 18.2K.
- Across the 11 months ending August 2026, Tatari’s estimated Share of Search among connected TV measurement platforms worldwide increased from 25.1% to 33%.
- Across the 11 months ending August 2026, Tatari’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 41.7% in April 2026 and was lowest at 25.1% in October 2025.
- Across the 11 months ending August 2026, Tatari rose from 3rd to 1st among connected TV measurement platforms worldwide.
How did search popularity change for connected TV measurement platforms worldwide in August 2026?
5 changes
In August 2026, Comscore overtook iSpot to rank 2nd among connected TV measurement platforms worldwide, at 26.8%.
In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 3.8% to 5.4%.
In August 2026, Tatari lost estimated Share of Search among connected TV measurement platforms worldwide, from 35.3% to 33%.
In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 28.7% to 26.7%.
In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 8.6% to 8.1%.
Where does Tatari compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Connected TV advertising platforms | 3rd of 5 | 0.97% | Show ranking |
| Connected TV measurement platforms | 1st of 5 | 33% | Shown above |
How is Tatari measured?
Brandwave collects information about searches that people make online using Tatari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tatari
- tatari tv
- tatari.tv
Do you work for Tatari? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tatari your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.