Samba TV vs Tatari:Which is searched more?
In September 2026, Tatari had more branded searches than Samba TV among TV attribution platforms worldwide. Tatari had about 18,300 branded searches, while Samba TV had 5,400. Tatari made up 30.4% of all TV attribution platform searches we track, and Samba TV accounted for 9%. These are worldwide searches for English-language branded terms.
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Is Samba TV or Tatari more popular in search?
Compare the platforms that measure TV and streaming ad outcomes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tatari, Samba TV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tatari | Comscore | iSpot | Samba TV | Innovid | VideoAmp | MNTN | Measured |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.1% | 24.2% | 24.2% | 19.8% | 7.2% | 3.9% | 0.52% | 0.19% |
| Nov 2025 | 23.4% | 23.1% | 28.2% | 12.6% | 8.4% | 3.8% | 0.41% | 0.14% |
| Dec 2025 | 26.9% | 21.7% | 26.6% | 11.9% | 7.9% | 4.3% | 0.57% | 0.16% |
| Jan 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.14% |
| Feb 2026 | 29.7% | 19.6% | 19.6% | 19.6% | 7.1% | 3.9% | 0.42% | 0.15% |
| Mar 2026 | 27.5% | 27.2% | 22.2% | 9.9% | 8.1% | 4.4% | 0.59% | 0.21% |
| Apr 2026 | 37.8% | 20.5% | 20.5% | 9.1% | 7.5% | 4% | 0.44% | 0.15% |
| May 2026 | 29.6% | 24% | 24% | 10.7% | 7.1% | 3.9% | 0.52% | 0.15% |
| Jun 2026 | 28.1% | 22.8% | 27.8% | 10.2% | 6.8% | 3.7% | 0.49% | 0.17% |
| Jul 2026 | 31.9% | 21.2% | 25.9% | 9.4% | 7.7% | 3.3% | 0.45% | 0.16% |
| Aug 2026 | 29.9% | 24.3% | 24.3% | 8.9% | 7.2% | 4.8% | 0.52% | 0.18% |
| Sep 2026 | 30.4% | 24.6% | 24.6% | 9% | 7.3% | 3.2% | 0.65% | 0.15% |
How has the Samba TV and Tatari comparison changed over the last 12 months?
3 findings
- Tatari was ahead of Samba TV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samba TV’s share of searches among TV attribution platforms worldwide moved from 19.8% to 9%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 12 months ending September 2026, Tatari’s share of searches among TV attribution platforms worldwide moved from 20.1% to 30.4%, and its estimated monthly branded searches moved from 15K to 18.3K.
How did search popularity change for TV attribution platforms worldwide in September 2026?
2 changes
In September 2026, Tatari gained share of searches among TV attribution platforms worldwide, from 29.9% to 30.4%.
Estimated monthly branded searches for Samba TV worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Samba TV’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among TV attribution platforms
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